Safety demand refers to people's need to protect their lives and property and protect their health. Therefore, the products you sell must be qualified and safe, which can help customers maintain or improve their safety.
Social needs mean that people need to give and accept the love and feelings of others, or need to be valued and accommodated. For customers, you can hold the idea of making friends and exchanging feelings, or invite customers to participate in group activities instead of just trading.
Respect for needs refers to the need for people's social status to be stable and their abilities and achievements to be recognized by society. When communicating with customers, you should respect their opinions and try your best to make them feel. Understand the customer's needs, the purpose is not to let him buy things, but to let him know how to meet his own needs. Only in this way can you naturally get the cooperation of customers.
The demand for self-realization is the highest level demand, which refers to the demand for realizing personal ideals and ambitions and maximizing personal abilities. Most of these customers can be called successful people. They hope that the company can expand its scale, increase profits and improve its status. For their plan, the sales staff should express their approval and support, and the products provided should also be helpful to them.