The living museum is a lifestyle experience. There are two types of life museum, one is a place that provides some functional services, such as health care, health preservation, beauty and so on; The other is experiential marketing places, such as home life museum, fabric life museum and complete real-life layout, where consumers can feel for themselves and decide whether to buy.

According to different functional characteristics, the life museum includes: fashion home life museum, beauty and makeup life museum, health and fitness life museum, SPA life museum, wedding photography life museum, pet life museum, audio-visual life museum and so on.

It is understood that in fact, no matter what kind of "living museum", the key is not to talk about products, but to sell ideas and lifestyles. To put it bluntly, the life museum is a sales place for emotional experience and a practical art with the attitude of "caring". There, furniture, tiles, curtains, lighting, beauty and skin care products and other elements are tied together to show consumers a life scene with music, art and personal experience.