The release of this brand marks the official start of the globalization of Wang Laoji, aiming to introduce China's traditional herbal drinks to the world and let more people know and taste Wang Laoji's unique charm.
Wang Lao Ji's brand-new overseas brand adopts the combination of Chinese and English, which not only retains the traditional cultural elements of China, but also incorporates the modern international design style. The logo design of the brand is unique, with the traditional red color of Wang Laoji as the main color and golden font, giving people a noble and energetic feeling.
In terms of products, Wang Laoji's brand-new overseas brands include not only classic herbal tea products, but also a series of new products. These new products are developed according to the needs and taste characteristics of overseas markets, including sugar-free, low-sugar, fruity and other flavors to meet the needs of different consumers.
In marketing, Wang Laoji's brand-new overseas brand will adopt a diversified strategy. In addition to traditional offline channels, online channels such as social media and e-commerce platforms will also be used for promotion. In addition, we will also cooperate with well-known local brands and institutions to enhance the brand's popularity and influence overseas.
Company features:
1, sense of social responsibility: Wang Laoji Company has always paid attention to corporate social responsibility, actively participated in public welfare undertakings, such as teaching and environmental protection, and established a good corporate image, which won social recognition and respect.
2. Brand culture with a long history: Wang Laoji Company was founded in Daoguang period of Qing Dynasty and has a history of nearly 200 years. Its brand culture contains rich traditional Chinese medicine health preserving ideas and traditional cultural elements, which are deeply loved by consumers.
3. Diversification of product lines: Wang Laoji Company not only produces traditional canned herbal tea, but also introduces products of various specifications such as bottled and bagged products, as well as derivative products such as herbal tea candy and herbal tea soft candy to meet the needs of different consumers.
4. Strong marketing strategy: Wang Laoji Company has always maintained innovation and vitality in marketing. Through cooperation with major media and stars, as well as holding various activities and promotion activities, the brand awareness and reputation will be continuously improved.
Reference to the above content: Baidu Encyclopedia-Wang Laoji