The rise of Nongfu Spring can be said to originate from the advertisement that "Nongfu Spring is a little sweet". The voice of "Nongfu Spring is a little sweet" flew over Qian Shan and spread all over the country, and the brand awareness quickly started.
Where does the real differentiation come from? First of all, we should proceed from the product itself and implement the product differentiation strategy. The main difference factors are:
1, and product features refer to features that supplement the basic functions of the product.
2, style, style refers to the visual effect and feeling of the product to the buyer.
3. Service differentiation and personnel differentiation. Service differentiation refers to providing excellent services different from competitors in the target market.
Extended data:
Development history
On May 12, 2008, after the Wenchuan earthquake in Sichuan, the company and its parent company Yangshengtang Co., Ltd. immediately joined the earthquake relief. Chairman Zhong Shanshan went deep into the disaster area for "eight days and seven nights" to direct the company to provide disaster relief, and Nongfu Spring and Yangshengtang Co., Ltd. donated materials and funds of 25.33 million yuan to the disaster area.
In 2009, following the best-selling of "water-soluble C 100" lemon juice beverage, the company launched "water-soluble C 100" grapefruit juice beverage. After comprehensive evaluation by China Private Enterprise Association, national statistical society of china and China Academy of Management Sciences, the company was selected as "Top 500 Private Enterprises in China" in 2009.
20 19 Top 500 Private Enterprises in China were listed (No.423).
On September 20 19/day, the list of the top 500 manufacturing enterprises in China was released, and Nongfu Spring Co., Ltd. ranked 332nd.
Baidu encyclopedia-nongfu spring