However, it seems that the role of spokespersons is very small. However, it is impossible to turn losses into profits only by a star, and it is impossible to think with your toes. Spokesmen are icing on the cake and can't help you. Only from the perspective of corporate brands, this situation is normal in Luckin Coffee, including brands such as Little Yellow Car, Little Blue Car and mobike. This pure internet brand, with high subsidies, basically burns money by continuous financing and investment.
This is a question of the brand's own operation and strategy, and has nothing to do with the spokesperson. Spokesman, to put it bluntly, belongs to the product promotion level, not the sales level. Liu Haoran can't carry the pot, and neither can he. Yang Fei, co-founder of Luckin Coffee and CMO, further introduced that Lu Xiaocha will continue Luckin Coffee's characteristics of high quality, high cost performance and high convenience, aiming at a new generation of young people in the workplace. I wonder what you think of Luckin coffee.
Although Liu Haoran can influence a large number of young people to pay attention to Luckin Coffee's tea, or even buy it for a short time, today's consumers are more rational and can correctly distinguish the difference between love beans and endorsement brands, which can influence but not convince them. But in the final analysis, the spokesperson is only a part of the marketing process, and it is impossible for the spokesperson to assume the responsibility of the CEO. What's next? Keep watching.