The sustained and rapid economic growth in China is the fundamental reason for the rise of beauty economy in China. The sustained growth of urban and rural residents' income has made the expansion of beauty consumption expenditure a reality (10 years increased by more than 150%). The change of China residents' consumption structure has directly promoted the rise of beauty economy, and the improvement of national health awareness and quality of life awareness has become an important incentive for the rise of beauty economy. The characteristics of beauty industry, such as concentration, extensiveness, demonstration, dominance and stages, make beauty a major consumption hotspot for China residents.
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