Since its establishment, Kating brand has been adhering to the brand concept of "shining and blooming", constantly exploring the unique beauty of female consumers in China, and relying on the integration of high-tech R&D strength and production technology, turning fashion colors into avant-garde, highlighting Kating's uniqueness with details, bringing higher quality makeup experience to young consumers and helping them build a better, unique and confident life. In just a few years, it has become the most attractive makeup in China.