First of all, beauty salons should have customers. According to the experience of Ge Xiang Yiren beauty salon franchisees, the customers of beauty salons can be divided into several parts: First, the network of online shop owners, with high general spending power, can generally spend! Therefore, such customers, we should provide perfect after-sales service, and don't let customers start to pay tribute to save face and leave with regret! Secondly, it is the regular customers around us. Such customers should adopt a recycling consumption strategy and keep up with the service. Such customers are the main force for a store to survive! Followed by mobile customers, consumption is generally low and short-term. Therefore, this kind of customer should use high consumption strategy, either turn her into a long-term stable customer or place an order at one time! That's what customers divide. Stabilizing customers is very important for the development of a store! In today's increasingly fierce competition in the industry, consumers' tastes are getting higher and higher. Therefore, in order to provide customers with perfect and thoughtful services, beauty salons now need not only excellent professional skills, but also enthusiastic and distinctive services to meet customers' needs, so that customers feel comfortable and psychologically satisfied.

If beauty salons want to have stable customers, they must first expand customers and increase customers! If there are no customers, we will dig them up! The opening of every store is an important magic weapon to attract tourists! But also a storefront promotion, so a storefront opening activity must be grand! Drive consumption around you. In a word, on the one hand, we should find ways to attract customers, on the other hand, we should actively provide customers with quality and thoughtful beauty services. These two aspects complement each other and are indispensable. Beauty salons expand customers. At the same time, in advertisements, beauty salons should fully convey and instill such a view to beauty customers: "Going to beauty salons for skin maintenance and care is not because wrinkles, spots or acne appear on the face and must be treated and cared for, but because beauty salons can enable every consumer who comes to the store to fully enjoy and experience the infinite pleasure of beauty.

The following is a summary of some opening strategies based on the franchise chain of Ge Xiang Yiren Beauty Salon and many years' experience in opening a store, aiming at the problem that beauty salons have no customers!

First: free experience of Tuoke.

Another effective way for beauty salons to expand customers is to make full use of free experience cards or friendship cards, which is a big step forward compared with publicity through gossip. Its main advantage is that beauty salons can take a proactive approach to expand new customers. The specific operation mode is: issue pre-made free experience cards to the target consumer groups, so that customers can deepen their understanding and understanding of beauty salons through their experience of services, technologies and products, and gradually become loyal consumers from disposable customers.

In addition to giving free experience cards, beauty salons can also make friendship cards according to their own actual conditions, distribute friendship cards to all customers who come to the store for beauty treatment, and promise customers that if she introduces guests to the beauty salon, she will get a certain amount of beauty awards or a set of valuable brand-name skin care products presented by the beauty salon. For customers who use friendship cards, the services provided by beauty salons should conform to the operating conditions of beauty salons and the new beauty trends in different periods and seasons, so that the number of customers can be doubled!

Second: special promotion plan.

In modern society, people have a wide range of channels to obtain information, so "good wine is to be sold and shouted". According to the actual situation of beauty salons, it is a necessary way for modern beauty salons to develop their own marketing activities and win customers' good reputation. Therefore, the publicity of a storefront is also very important. Ge Xiang Yiren Beauty Salon has joined the organization, integrating multimedia promotion schemes such as internet, magazines and TV to create a trinity brand promotion!

Therefore, for beauty salons, the most fundamental and important way to expand customers should be to promote new beauty technologies and products to customers through colorful and unique marketing activities in the store, leave a good impression on professional customers and strengthen the publicity effect of word of mouth.

Third: organized customer management.

At present, most beauty salons are mainly operated by customers in the region, so it is very important to ensure the stability of customers coming to the store. In order to ensure the long-term maintenance of fixed customers, it is advisable to implement customer membership system and seek fixed institutions. The methods of organizing customers are: general membership system; Ticket membership system; Friendship card membership system; Beauty lecture membership system, etc. Shops should regularly do some health clubs, salons and the like! In addition, while maintaining regular customers, we should also strive to open up new customers.