Brand tonality: high-end, young, fashionable, intelligent, interesting and environmentally friendly. Brand positioning: a kind of plant tea for women who pursue quality life, which provides simple and easy-to-adhere health preservation methods to help them improve their health and alleviate sub-health problems. Fiber tea is a good friend to care for women, so that women can achieve physical and mental unity, both internal and external, and better relax from the pressure of life and work.
This is the proposition strategy list of the 2022 14 competition: Bazaar girls drink fiber tea.