First, draw cakes:
Strategic planning-53222 1 Strategy: 5 years10 billion, 3 years listing, 20 home runs in the province, 200 cooperative marketing companies, more than 2 million terminal sales outlets,1Shenzhen base market.
Second, cut the cake:
Business model-dual-market dual-track model: consumer market+capital market = dual market. The consumer market is a marketable cash flow market, which is a terminal sales network with "terminal is king", a channel distribution network with "channel is king" and a consumer experience buying group with "mental orientation". The capital market is the brand market value ecosystem of cash flow, capital chain, upstream and downstream, profit model, investment model, equity incentive, equity financing and IPO listing, that is, the flexible capital market.
Dual-track, three-legged dual-track: first, the dual-track of "online whole-network marketing" and "offline experience to promote sales" on the Internet; The second is the double track of "rural encircling the city" and "concentric circles of the central city infiltrating downwards" from the bottom up; Third, the "partner" joint marketing+"military reclamation mode direct sales" dual track.
Profit model-"advance credit+overdraft support" partner joint sales+"base land reclamation" model direct sales+brand market value premium.
Market tactics-"point breakthrough" tactics; Effectively promote the tactics of sales staff; "star layout as the eye" tactics; "Theme feelings" chicken blood attack tactics; "Explosive light" sells old tactics; "Cross-screen and Cross-border" circuitous crossing tactics; The survival strategy of "land, sea and air three-dimensional advertising" flushing; "Slow and steady, break each other" single spark can start a prairie fire tactics; Crushing tactics of "warlord" special forces; "Wolf+group partner" and "street fighting tactics.
Third, the story cake-take advantage of the trend and build momentum.
Fourth, the cake? Cake?
(1) Subvert traditional functional drinks!
(2) It is better than X Niu X!
(3) the "drinking" faucet of plant vitality drinks!
(4) preserve health and prevent diseases, and attack sub-health.
(5) Make your body fully charged!
(6) Big health consumer goods-a huge market of hundreds of billions.
Five, the spirit of advertising language:
Charge your body, drink it up and come on!
Six, "get" people's "herbal formula" functional aging of raw materials:
(1) refreshing, 1 can is worth 3 cans of traditional functional drinks;
(2) Three noes-non-toxic, harmless and without side effects;
(3) Cure incurable diseases by preserving health, and attack sub-health;
(4) Green charging treasure for bioelectricity of human body;
(5) the "scavenger" of human blood vessels;
(6) the alarm clock of the tired, the gas station of the overdrafter, the 4S shop of the healthy, the charging treasure of the sub-healthy, the blood vessel scavenger of the human body, and the patron saint of the healthy; Young people's "spiritual chicken blood" and "high point", middle-aged and elderly people's "stimulants" and "enhancers", and elderly people's "catalysts" and "lubricants".
Seven, dreams! Brand culture:
Dream up, full of energy and domineering.
Eight, the original category:
Plant vitality beverage
Nine, product positioning:
Plant vitality drink for charging the body
Ten, product technical barriers:
(1) national invention patent of formula;
(2) tank design patent; (3) Herbal formula is nutritionally safer.
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