Recently, six departments, including the Ministry of Housing and Urban-Rural Development, successively reported two batches of typical cases of violations of laws and regulations investigated and dealt with in various places in rectifying the chaos of intermediary agencies. Among them, the problem of false housing is particularly prominent.

Why do real estate agents use false housing and other means to gain benefits repeatedly?

Various places have cracked down on fake housing.

In the past year or two, all localities have always regarded false housing as the focus of housing rental market rectification, and achieved certain results.

In order to solve the problem of false listing information on the Internet, from 2065438 to September 2008, Beijing continued to carry out the "weekly check" of online listing information. Over the past year or so, the Beijing Municipal Commission of Housing and Urban-Rural Development has interviewed relevant Internet platforms for more than 20 times, and deleted more than 20 pieces of illegal and illegal housing information 1.02 million.

Beijing has investigated and dealt with illegal real estate brokerage agencies through measures such as public exposure, ordering to make corrections, administrative punishment, and suspending the release of housing information. Beijing will delete the listing information of institutions that publish the listing information in violation of laws and regulations, and suspend their publishing authority 1 to 3 months. If the listing information is released more than 3 times in violation of regulations, the listing information may not be released through the Internet trading platform.

Since September last year, Shanghai has also focused on cracking down on publishing false information, including fabricating and disseminating false information and misleading property buyers. For verified illegal institutions, measures such as suspending financial services, suspending commercial banks' business cooperation with them, suspending network signing qualifications, and being included in the key list of industrial and commercial supervision should be taken.

The reporter learned from many stores in Shanghai Chain Home that the houses published by chain home brokers in various channels must be real houses that meet the four standards of real existence, real sale, real price and real pictures. If a fake house is found, the whistleblower can get compensation of 100 yuan.

Many intermediary companies in Guangzhou are also required to provide a copy of the owner's ID card, a copy of the real estate license and a power of attorney when trying to request the listing of houses, all of which are indispensable. A person from the Guangzhou Intermediary Association told the reporter that at present, the housing construction department requires the standardization of the housing release mechanism. The purpose of signing the owner's power of attorney and verifying the property right certificate and ID card information is to ensure the authenticity of the house.

There are many false information about intermediary houses.

Virtual house and virtual price "lead you to into the pit"

However, the reporter's investigation found that the phenomenon of second-hand housing agents using false housing and other means to seek benefits is still repeated. Recently, the Ministry of Housing and Urban-Rural Development and other six departments have continuously reported typical cases of violations of laws and regulations; Beijing 10 real estate agencies that illegally released housing information were investigated. ...

The "20 19 Special Survey on Real Estate Intermediary Services" published by the Consumer Council of Guangdong Province shows that the price is obviously lower than the market, and the pictures are blurred or exaggerated, and it is not obvious that the intermediary houses are false houses, accounting for about 30%.

The reporter logged into websites and apps such as Fangtianxia and 58 Tongcheng and found that in the field of second-hand housing rental and sales, there are still many houses that make false propaganda through false information or false prices. The reporter selected two newly updated houses on the above website and called to see the houses. An intermediary said that "the house has just been sold out" and suggested looking at "the same apartment not on the first floor"; Another intermediary said that "the head of the household temporarily raised the selling price".

It is a routine practice in the intermediary industry that houses sold or rented are deliberately not removed from the shelves. "Good houses that have been sold are not in a hurry to be removed from the Internet. Hanging for a few more days, customers will naturally ask, and then guide them to rent out the house in our hands. " According to a senior intermediary practitioner in Beijing, if the buyer has expressed his intention to see the house, the intermediary will often choose to stay for a few more days to attract business.

What is the root of intermediary playing "routine"

Why are false listings repeatedly banned? The reporter's investigation found that attracting customers, monopolizing housing and not updating information in time are the root causes of chaos.

-Attracting "unlimited" customers with limited housing.

It is understood that at present, the release of false housing information is mostly concentrated in some small and medium-sized intermediary companies, which lack rich housing and can only attract more consumers through this irregular operation.

A person who has been engaged in the real estate agency industry for many years told reporters that the competition in the real estate agency industry is fierce. Almost every community has intermediary stores, and some popular communities even have three or four. How to attract renters and buyers to the store has become the "first step" for real estate agents to do business.

"On the network platforms such as' Anjuke', hang out ultra-low-priced houses, first pull customers into the store, then say that the house has been rented out or sold, and then recommend other houses." Zhou Junqiang, CEO of V Domain, the largest centralized long-term rental apartment operator in Shanghai, said that this routine of "bringing people to the store first" has existed for many years.

"Many young people are willing to search online when choosing a house. Whoever can' catch people's eyes' on the Internet can make a deal. The photo of the house is fake and the price is fake, just to pull people into the marketing routine of the intermediary. "

-The competition in the industry is fierce, and real houses are vulnerable to competition.

Zhou Xin, Chairman of the Board of Directors of Yiju China, believes that many real estate agents are unwilling to put real houses on the shelves in order to monopolize the houses, fearing that the houses in their hands will be contested by other agents, leading to "flying orders". "The real estate intermediary industry is a fully competitive industry, and competing for housing is also an important work content of intermediaries. Even the houses in many popular communities are guarded by salesmen. Once the institution releases the real estate, it will be targeted by other intermediaries, grab the housing through price wars, service wars and even improper means, and strive to clinch a deal on its own platform. "

The reporter's investigation found that many real estate agents tend to persuade landlords to sign a "VIP agreement" and become the exclusive agent of housing. The listings are only on the intranet, and the fake listings are displayed on the extranet to attract customers to recommend again.

-The listing information is not updated in time.

The industry believes that irregular management is also an important reason for the emergence of fake housing.

"Whether it has been sold or rented, or it is close to the transaction, it is reasonable to remove it from the online and intermediary stores, but in practice, few intermediary stores can regulate it." A number of real estate agents interviewed said that houses that were not updated in time were stranded on the platform and became "fake houses".

Industry insiders suggest that the regulatory authorities should systematically put an end to vicious competition in the industry in order to eradicate false housing.

Yan Yuejin, research director of Yiju Think Tank Center, believes that the competent authorities should strengthen supervision, adopt a stricter registration and listing system, introduce entry barriers, eliminate houses with too high or too low prices, and curb the proliferation of fake houses to the maximum extent.

Transferred from Sina Finance