Since 12 mass tourism boom, all parts of the country have continuously deepened tourism development and increased tourism investment. Through the creation and promotion of eating, living, traveling, shopping, entertainment and research tourism, a rich tourism culture has been formed, and many tourist destinations such as tourist resorts, rural customs tours, RV camping, theme parks and theme restaurants have also emerged. Coupled with the strong momentum of reviving Han and Tang culture in recent years, this kind of ancient town appeared. Are there any such cultural attractions around you?
There are more than ten ancient towns with amorous feelings around Xianyang, but yuanjiacun in Liquan County is the one with the largest number of tourists. Yuanjiacun is characterized by Guanzhong folk customs, with Guanzhong snacks as the main line and Guanzhong architectural style as the framework. 13 With the marketing concept of promoting the regional folk customs in Guanzhong, we will create a rural tourism destination. Since its completion, it has been deeply loved by tourists from surrounding cities, counties and even the quartet. Visitors to Xi want to experience it in yuanjiacun, especially during holidays.
The popularity of yuanjiacun has given hope and light to investors who want to develop local economy and promote local tourism. A few years later, small towns were built around them. Tens of kilometers away, go on road trip is very convenient, but this tourism development model of "learning from foreigners" only ushered in a short start, but unfortunately the good times did not last long!
Why, no one cares about the carefully built scenic spots? The reason is very simple, things are rare! Every county has built an ancient town, which is close to each other and has a high degree of cultural similarity, so the visitability will naturally decrease and the return rate will be lower. The ancient town was built like children running all over the street. It's not as convenient to look after other people's children as it is to look after your own children at home.
These small-scale ancient towns often have little publicity, weak scenic features, thin cultural heritage, little influence and low popularity. The chances of receiving foreign tourists and long-distance tourists are very small, and we can only rely on the surrounding tourists to maintain the development of the scenic spot. Therefore, it is difficult to rank deus ex in the tourism rankings, and it will not get good economic benefits, and the development of the scenic spot will also fall into a vicious circle mode of downward operation.
In 14, Datang Town of Ganxian County won the National Top Ten Tourism Creative Planning Award, and then invested1200 million yuan to build 840 mu of Datang Town. The town is located in Ganling, the burial tomb of Wu Zetian and Li Zhi in Tang Gaozong, 5 kilometers south, beside the Gu Mo River, at the foot of the tomb, with a superior geographical position. It complements and relies on the development of cultural tourism in Ganling, and can develop together.
Ganxian County, called Fengtian County in Tang Dynasty, is an important town and traffic fortress in the northwest of China on the ancient Silk Road. As a royal cemetery in the Tang Dynasty, Ganling is not only responsible for guarding the mausoleum, but also an important military defense force at the northwest gateway. It is conceivable that Ganxian County in the Tang Dynasty was prosperous.
The original intention of establishing Datang Town is to reproduce the prosperous scene of the Silk Road military town in Tang Dynasty and build a border town that dreams of returning to Datang. There are thirteen Tang Culture Streets in the town, which are named after the representative names of the Tang Dynasty, such as Gan Yuan Street, Ganfeng Street, Zhenyuan Street and Kaiyuan Street. The name of Huancheng Road in the scenic spot is inspired by the Twelve Harmony of Elegant Music in Tang Dynasty, which symbolizes the awe and admiration for Ganling. The town conceived to build cultural and architectural elements such as Bieting, Gankun Tower, Zhongsheng Tower and Gankun Square, but due to poor operation in the later period, Zhongsheng Tower has not been built so far.
The planned Datang Town has nine functional areas, namely: Old People's Village, Gan Tang Old Street, Datang Liren Square, Silk Road Style Street, Western Region Style Street, Jade Buddha Temple, Polo Show, Pyramid Hot Springs and Roman Holiday Water Theme Park. The ideal is beautiful, and the reality is very skinny. 16 during the golden week of may day, the ground floor in the east of Datang town was completed, and the rental situation of shops was not good. Moreover, the west is still under construction, so the scenic spot can't wait to open. The results of that year were too good to welcome the opening of the town. Since then, the business situation in this town has been in a slump.
There is a saying in Shaanxi that it can be done overnight. It means that entrepreneurship is very important. If you can't make a good impression at first, it's hard to change it later. The planning concept and cultural support of Datang Town are successful. However, due to the huge construction area of the scenic spot, the huge project cost and the difficulty in raising funds in the later stage of the scenic spot construction, it had to start operation when the scenic spot planning was not up to standard, which had an irreparable negative impact.
Frankly speaking, the design style, construction concept and garden layout of Datang Town are of high standards and specifications from macro to details, and it can be called high school. However, due to financial problems and untimely operation, the image promotion of scenic spots directly fell to the bottom and it was difficult to rise. Now people mention Datang Town, just like thinking of a third-rate artist with no development prospect. He is full of literature and art, but it is difficult to become popular.
Every time I walk in the small town of Datang, I feel sad and pity when I see those carefully designed flowers, trees, faded pavilions and unfinished streets overgrown with weeds. Such a good place has been lost in the bustling floating world and has become a good place for local people to enjoy the cool and relax. It's really overqualified.
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