It's not just words that are restricted. Any publicity related to treatment, or any suggestion of quality, violates the advertising law. Health care products and foods cannot be publicized for treatment or improvement, otherwise they can be judged as violating the advertising law. Article 18 of the new advertising law clearly stipulates: "Health food advertisements shall not contain the following contents: (1) assertions or guarantees indicating efficacy and safety; (2) Involving the functions of disease prevention and treatment; (3) claiming or implying that the commodities advertised are necessary for health protection; (4) Compared with medicines and other health foods; (five) the use of advertising spokespersons for recommendation and proof; (6) Other contents prohibited by laws and administrative regulations. Health food advertisements should clearly indicate that' this product cannot replace drugs'. "

Article 58 of the new law clarifies the legal liability for violating the above provisions: "The administrative department for industry and commerce shall order the advertisement to stop publishing, and the advertisement publisher shall eliminate the influence within the corresponding scope, and impose a fine of more than one time and less than three times the advertising cost. If the advertising expenses cannot be calculated or obviously low, a fine of not less than 100,000 yuan but not more than 200,000 yuan shall be imposed; If the circumstances are serious, a fine of three times or more and five times or less shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan may be imposed, and the business license may be revoked, and the advertising review approval document shall be revoked by the advertising review organ, and its application for advertising review shall not be accepted within one year. "

In addition, the new advertising law also regulates health food advertisements in articles 19, 40 and 46. Article 19 stipulates that radio stations, television stations, audio-visual publishing units of newspapers and periodicals, and Internet information service providers shall not publish health food advertisements in disguised form by introducing health knowledge. Article 40 stipulates that advertisements for health food aimed at minors shall not be published in the mass media. Article 46 stipulates that before the publication of health food advertisements, the relevant departments shall review the contents of the advertisements; Without review, it shall not be published.