In this short ten days of fighting for gold and silver, we have the honor of Malone's "super slam"; There is Su's pride in refreshing the world's cognition of "China speed"; There is also Liu's cheering and warm-hearted encouragement to the lovers in the audience ... We have seen their Olympic feelings of winning glory for the country, and don't forget your pioneering Olympic belief.
A few years of Xu Li, just for this wonderful moment. Behind the glitz and brilliance is Malone's 27-year hard training, which is the nickname "Su Shen" of Su. From 1932 to 202 1, China people have been running for 89 years, and finally this 100 meter distance has become a dream of Tokyo, shining on the world stage, showing the elegance of a big country and a strong team.
Coincidentally, Yili, as the "nutritional backing" of the Olympic Games, not only silently accompanied the growth of China Olympic athletes on 17, but also witnessed many brilliant moments. For Yili, the Olympic Games has brought vitality and passion to everyone. Yili brings nutrition and health to everyone. It is Yili's responsibility to cheer for China Olympic athletes galloping on the field with champion quality, and it is also the embodiment of the mission as a national brand.
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Iraq proves to the Olympic Games with actions.
The most lasting expression of my love, is choosing to stay by your side.
Back in 2005, 0/7 years ago, Yili officially signed a contract with BOCOG, becoming the only enterprise in China that meets the Olympic standards and provides dairy products for the Olympic Games.
From then on, Yili walked with the Olympic Games and accompanied with the Olympic spirit. Whether it was the only designated dairy product for the Beijing Olympic Games in 2008, or the expedition to London with the China Olympic Corps in 20 12, or the traditional sports of China were brought to Rio in 20 16, or it was successfully the only official dairy partner for the Beijing 2022 Winter Olympics and Paralympics. For more than ten years, from Beijing to London, from Rio to Tokyo, Yili advocated the concept of health regardless of national boundaries, which made china dairy a milestone.
As an old friend of 17 Olympic Games, Yili is a companion and a witness. Witnessed the interweaving of glory and loneliness, the inheritance of novices and veterans, the tears of joy and sadness, the glory of Olympic athletes on the stage, and the glimmer of strength behind them, from failure to standing up again and again, from dribbling to infinite dazzling.
The accumulated strength will eventually turn into dazzling light. Even though we don't know when and where this light will come, and whether anyone will witness it, we believe it will come, just as Malone, the defending Olympic gold medal, said in an interview: "Records are for breaking." Short but powerful words summed up the silent efforts of 27-year-old "Super Malone" to accumulate strength and overcome difficulties. Injury, age and doubt have never stopped the Dragon Team from winning the championship. It will be impossible to break the record again and again, which is the best presentation of the new generation of Xu Li youth in China.
Xu Li's upward spirit is radiant on the stage, reflected in the tears in the eyes of the audience, and also contained in everyone's vigorous attitude towards life. Of course, the word "Xu Li" is not only the exclusive word of Olympic athletes, but also exists in the courier brother Luan Yushuai who ran into Beijing at 1 hour1minute 3 1 second. It can also exist in the pure eyes of Liu, a navigator, who witnessed the most crumbling cabin confronting the wind and waves. .................................................................................................................................................
The shimmer itself is beautiful, maybe you will habitually ignore it, but when all this comes together, you will find that the light you have accumulated and the power you have accumulated are enough to shock the whole world. Just like the Olympic Games, not only gold medals, honors and cheers, but also the strength, persistence, belief and companionship behind them are worth looking forward to. This may be the biggest original intention of Yili's powerful communication word "the power you have accumulated is the light at this moment".
Xu Li deserves respect, and Xu Li's spirit deserves praise. At this point, the Olympic Games and the national brand Yili have the same tacit understanding.
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Online and offline flowering
"the light of power storage" opens the quality era
Just like Yili's accompanying the Olympic Games for many years, when everyone was looking forward to the camera, Yili willingly chose the role of "nutritional backing", that is, 17. Looking back on 17, Yili Group became attached to BOCOG, not only because of the common recognition of the Olympic spirit, but also because of Yili's support and escort for sports in China for many years.
Advocating the spirit of Xu Li and paying tribute to Xu Li's generation, Yili has never been absent from every scene that expresses and shows the passion of Xu Li's young people. Of course, if you want to win the recognition of consumers continuously, and then realize the double promotion of brand sales and sound volume, you must not only adhere to the quality of products, but also keep pace with the times in marketing strategy.
Not long ago, Yili took the story of five ordinary batteries as the real prototype, and let young people see their own shadow in the protagonists of these short films. Workplace, college entrance examination, street dance, e-sports, even if you don't like your dreams, you never accept being defined. Even if you are not understood, you should continue to forge ahead. This kind of love is true to oneself.
# The accumulated strength is the light of this moment. Young people are hidden in every corner. They are full of enthusiasm and accumulate strength. Talent and ability are not enough for a person to succeed. Only with unremitting efforts and the spirit of grinding the floor can he become a dazzling solo king on the stage!
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To our disappointment, hard-working employees have been appreciated, college entrance examination candidates have become excellent themselves, street dancers have become famous, and e-sports players have won glory. Different protagonists may have different ages and personalities, but they all know how to live up to their dreams and make continuous progress. While showing the "medals" of the protagonists in their life trajectories, several stories have successfully aroused the empathy of young consumers, which has invisibly narrowed the distance between Yili and consumers and achieved Yili's success in this marketing.
When the Olympics is no longer exclusive to athletes, every insignificant ordinary person can become a practitioner of the Olympic spirit; When the Olympic spirit becomes "higher, faster, stronger and more United", mutual encouragement and common feelings among people are even more valuable. If the power of savings is the light of the moment, then the brand function of Xu Li's assistant, customizing creative content and realizing real emotional communication are the real ways to play with young people.
For example, another highlight of this project, Xu Xu's Xu Li's move at the Olympic Games, is a good example. This song was written by Yili Intern, and Tengger singer singer and Li Xueqin were represented by Xu Li. Focusing on the causal relationship between Li Xu and light, we launched an offensive from young people's hobbies, impressed young people with the inherent strong appeal of songs, built a bridge of emotional communication, and at the same time walked out in a unique way.
# Tengger singer singer Li Xueqin calls you to watch Yili's single "Xu Li's Touching" at the Tokyo Olympics! Listen to Prairie King @ Tengger singer Singer and @ I'm Li Xueqin, Music War! Chasing the China Olympic Corps for the Tokyo Olympic Stage! Save strength for the light of the future with contemporary young people! # The accumulated strength is the light of this moment.
"Horse adds poetry to China's China Soul. How many years of hard work and storage have only won glory for the country. You Xu Li is our role model ... "
The brand is strongly bound with the Olympic spirit, and the young people's power is skillfully used to achieve the effect of fission communication, which embodies Yili's scientific and orderly brand management strategy and the strength of the enterprise is once again pulled up.
Whether it's gathering all its brand spokespersons and athletes, building an all-star Xu Litian group to cheer for the China Olympic Corps, or the limited packaging of pure milk and fresh milk products in the "national tide of the Tokyo Olympic Games" driven by the current high morale, or the ingenious offline pop-up shop created by online and offline flowers during the Olympic Games ... Yili has been interacting with consumers and young people to spread Olympic news with a trendy and diversified combination.
# The power of storage is the light at this moment. On July 23rd, at the opening ceremony of Tokyo Olympic Games, "Save the light and cheer for China" made its debut at Xi 'an Station, and Yili and Yonghui officially set sail!
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National brand, writing about Chinese power
Olympic quality nourishes health and vitality.
On the field, Yili provides nutritional support for Olympic athletes;
Outside the stadium, Iraq nourishes the vitality of every ordinary consumer with Olympic-quality products.
From holding hands for the first time in 2005 to now, Yili has accompanied the China Olympic Games to take off and witnessed the Olympic athletes set records in the Olympic Games. At the same time, Erie, adhering to the Olympic spirit, has also made continuous progress on the track of dairy industry, from starting and developing to becoming a representative brand of dairy enterprises in China, and now it has become one of the "top five dairy enterprises in the world". Yili constantly nourishes the health of China people with high-quality products and tells the world with actions:
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All wonderful champions are not luck, but the strength of the strong after a lot of tests, with faith in their hearts and strength at their feet.
When the Tokyo Olympic Games gradually came to an end, the flame of the Olympic spirit was still being passed on, and Yili's insistence on the quality of the Olympic Games continued. In the future, Yili will continue to nourish the health of Olympic athletes and citizens with healthy food, and make joint efforts for a healthy and beautiful life for the whole people. Yili will also join countless consumers in paying tribute to every soul in China who has made great efforts, to the spirit of China and to the great power of China!
This year is the 28th year of Yili's founding. As the uncrowned king of china dairy, how will Yili continue to climb, accumulate strength, break records and reach new heights? The whole world is holding its breath, wait and see!