For a long time, health care is not only the patent of middle-aged and elderly people. After 80s, they began to have families and children, and they also kept entering the workplace. In the new generation of pursuing freedom and advocating individuality, the original concept of health preservation is presented to people in a brand-new mode. Looking back at China's health care industry, the health care industry began to sprout in the 1980s. At that time, the industry supervision was relatively loose, which gave the company a lot of room for growth and development. There are more and more health care products manufacturers, and even once fell into barbaric growth. Health care industry has gradually entered the adjustment period, especially after 2003, the regulatory agency of health care products was transferred from the Ministry of Health to the US Food and Drug Administration, and the number of health care products manufacturers gradually decreased, while paying more attention to compliance, and the industry gradually embarked on the road of standardized development.

The health care industry is facing new opportunities. Expressway Research Institute's post-90s health report shows that more than half of the post-90s have the habit of using health care products, only a few people do not intend to use health care products, and some people consider using health care products. According to Euromonitor data, the market size of health care industry in China is about162.7 billion yuan, up 9.8% year-on-year, and CAGR 18-23 is expected to be 9. 10%. With the upsurge of online sales of Lycium barbarum thermos cups, people's demand for health care products, including vitamins, is growing, and people's concept has gradually changed from "seeing a doctor to finding a doctor" to "preventing diseases before they occur". Under the trend of consumption upgrading, pan-retail health care products appear in the C position, which is more and more favored by the market. Anxiety and fatigue in reality are intertwined with the pursuit of a better life, which constitutes a positive and masochistic punk health care, thus brewing a new consumer market.

After working from nine to nine, I still want to experience the colorful entertainment life, become the most playable star in the night sky, have supper with friends and family, or play games at home. The new generation, eager for health and pursuing freedom at the same time, tries to offset the consumption caused by staying up late by taking red dates, medlar, grape seeds and multivitamins. Speaking of "punk regimen", Qian Min, 27, feels more like a young man's "self-mockery". "If you can't live a self-disciplined life, you can only try to remedy it!" Qian Min loved to eat since he was a child. Her height 160 cm and weight 140 kg. Last year, she had a physical examination in the office and found out some hyperlipidemia. I can't control my mouth, so I have to find myself a way of "punk diet". Xiao Gan's compulsory course every day is to find so-called "healthy snacks". My favorite potato chips have been replaced by "Chinese yam chips". Although they are all fried foods, "yam is a good thing for health!" In order to reduce blood fat and eat her favorite fried skewers, she stipulates that every time she eats fried skewers, she should eat more vegetarian dishes, "such as broccoli, an anti-cancer vegetable."

Although she still can't beat two cups of milk tea every day, no matter how hot the weather is, Xiaoqian will take a lunch break and walk 15 minutes to the milk tea shop to buy "red dates and peach gum milk tea". "Peach gum nourishing, jujube nourishing. And I walked back and forth for half an hour, and the heat dropped! " The term "punk health" has been popular among young people for a long time, and Weibo, the official Sina website of many media, including People's Daily, has also discussed related topics. Netizens summed up several common punk health phenomena, "Stay up until three or four o'clock every day, use the most expensive mask and eye cream." "Eat barbecue in the middle of the night, be afraid of getting angry and drink herbal tea." "When overeating, take Jianwei Xiaoshi tablets." "Eat hot pot and Chinese patent medicine." In short, it's crazy to challenge the limits of the body and remedy it afterwards.