The storefront of herbal tea shop is generally only 15-20 square meters, mainly equipped with counters, freezers and a few tables and chairs. In addition, warm and bright lights are also essential. Initial investment, including rent and decoration,10-120,000 yuan. If it is downtown, the rent budget needs to be increased. Take Huang Zhenlong herbal tea as an example. The investment of each new chain store is100000 yuan. At first, all the stores were opened in the old city of Guangzhou, such as Liwan and Yuexiu. Old Guangzhou people in these places have the habit of drinking herbal tea every once in a while to drive away heat and reduce fire, and the store rent is relatively cheap. Then it gradually expanded to Haizhu, Dongshan, Tianhe and other areas and surrounding areas.

Business models and methods

First, the chain form. In fact, what really makes Huang Zhenlong herbal tea dominate the market is not only the products, but also its unique business model. From the very beginning, Huang Zhenlong Herbal Tea, which sells traditional Chinese medicine, has adopted a modern chain operation mode: unified store decoration, unified supply, unified price and unified management. It is obviously superior to other herbal tea shops that are in the fashion development stage and lack standardized store image and operation mode, and its expansion has formed rapidly.

B, slow and steady. For herbal tea, consumers are not loyal to the brand. In order to compete with street herbal tea shops, it is more necessary to study how to increase marketing methods, rather than simply putting up signs and advertising. "Huang Zhenlong" is more about slow and steady, extending the product line and enhancing the brand image, rather than blindly expanding outward and promoting it on a large scale. The person in charge of Huang Zhenlong Herbal Tea Company said that they are studying the future market. At present, they are planning and spreading their own brands, and through brand management, they have formed a strong management of unprofitable herbal tea.

C, visual elements. An important part of brand management is visual unity. For example, designing the same logo and printing a unified logo on disposable paper cups not only meets the health needs of consumers, but also enhances the brand communication effect. For example, the big copper pots, lettering and photos displayed in every store of "Huang Zhenlong" all show the brand awareness of this old shop.

D, product diversification. At the beginning, "Huang Zhenlong" only sold a few varieties of traditional herbal tea, but now there are many varieties. Besides herbal tea, it also introduces turtle paste, sour plum soup, bamboo cane root water, Siraitia grosvenorii, scented tea and so on.

economic benefits

The idea of "Huang Zhenlong" is to start with herbal tea shops and introduce herbal tea to foreign countries and even the world, which shows its confidence in operation and efficiency. In Guangdong, there are many herbal tea shops, because they conform to the regional climate and people's living habits. Although the competition is fierce, they still have certain market demand. Moreover, the cost of opening a store is low, the input and output are more convenient, and the business risk is relatively small. The profit of independent operation is not high but quite stable. If we adopt modern chain operation, we can improve economic benefits and reduce unit costs.