The essence of business, buying and selling, is the spread! This traditional physical store that earns spreads wants to operate through the path of revenue-cost = profit. The first thing to be solved is three things: passenger flow+customer unit price+customer return visit purchase frequency. Because everything you do is business, and all the shops you open are open, the landlord will not give you rent-free because you do charity, and employees will not take the initiative to reduce their salaries because you do environmental protection. Then I will explain why almost all the shops downstairs in the community are beauty salons and real estate agents from the essence of physical store management.

The first is the passenger flow problem. As long as there are more and more customer orders for all businesses, nothing else is a problem. This is also my long-term research on how physical businesses get more customers. However, nowadays, online e-commerce is in a downturn, and physical stores are exploring. It is impolite to open your own shop, and it is hidden to build a take-away platform on the facade of the restaurant to weaken the pick-up business; Shopping malls and shopping centers are full of high rents, and good locations are occupied by chain stores. The WeChat business of community owners is rampant, and there is always an e-commerce shopping festival. Even people waiting in line at the hospital are selling snacks, and red bull is sold on the highway. Customers who originally belonged to physical stores are being intercepted everywhere.

Facing the increasingly scarce passenger flow, we can only start with the unit price of customers. There are two main methods: first, the unit price of your own business is high. For example, the real estate agent sells a house, how many tables and dishes the restaurant sells, and how many sets of clothes the clothing store sells. Anyway, we have to wait for the customer to come to the door. Someone will definitely ask, is renting a house a high income? Renting a house is to have a relationship with the owners who are willing to buy and sell the house, and also to tap potential buyers.

Second, the unit price of combined customers is high, such as hair cutting and hairdressing, hair dyeing, hair styling, scalp maintenance, black hair regeneration, baldness repair and so on. These are small incomes, and they are more likely to switch to beauty mode. It is possible to start with health massage, then breast care, scientific skin care, private maintenance, postpartum repair, anywhere from 30,000 to 50,000, and then start plastic surgery, photoelectricity and stem cells.

In order to increase the frequency of customers returning to the store, in addition to instilling the awareness of the project portfolio and making customers agree that they must come to the store regularly, recharging is the best way. For example, if you spend 1000 yuan in the whole process, and you ask customers to spend 1000 yuan in ten times and recharge 1000 yuan in one time, the pain and resistance of customers in payment are different. It is very interesting that it is difficult for customers to spend money to buy, but it is easy for customers to recharge their recharge cards. This is a psychological problem.