Under the influence of many factors, such as tea culture fever, organic tea fever, health tea fever, herbal tea fever and so on, the traditional regional tea consumption habits are slowly decomposing and replaced by modern tea consumption trends with more scientific and technological content. With the continuous improvement of consumers' living standards, the taste of life has also improved, and the taste of tea culture is also special. At present, some health teas have become the representatives leading the whole health tea market.

Health tea spans the three gold industries of tea beverage, health care products and medicinal tea, which can not only protect health but also preserve health. Now, with the enhancement of people's health awareness, after the rapid expansion of the tea beverage market, health tea with tea as raw material and traditional Chinese herbal medicine as the main component has become a new bright spot in the big market. According to the statistics of China Food Supervision Bureau, the annual sales of health tea was 300 million in 2007, 654.38+billion in 2008,10 billion in 2009 and more than 50 billion in 2065.438+0. The key for China tea industry to change health tea into famous brand is to strengthen intellectual property rights and brand awareness, and form a complete series of famous teas and famous brands in China health tea industry as soon as possible. Nowadays, there are more and more health teas as gifts in the market. Now all kinds of health tea, such as Cordyceps sinensis health tea, are available in big shopping malls and supermarkets. Cordyceps sinensis is added to health tea through high technology to achieve health care effect. There are various indications that China tea industry is facing a new development stage from tradition to modernity.

Functional health tea will also become a trend. In several supermarkets and tea chain stores in Beijing, various health teas occupy a prominent position. According to the salesperson, most of these health teas are fashionable women and middle-aged and elderly customers. The main purpose is very clear, either beauty, or physical fitness, or hangover, blood pressure, blood sugar, sales momentum is very good. Experts pointed out that on the basis of maintaining the traditional tea fragrance, the emerging health-care tea also added health-care Chinese herbal medicines such as roses, honeysuckle and cassia seed according to different consumption needs, which met the requirements of a considerable number of consumer groups and had high added value.

China is the hometown of tea, but it is not a "big country for drinking tea". Many people in China don't drink tea often. Although the number of people drinking tea in China has exceeded 20% in the past 20 years, young people mainly drink all kinds of herbal tea, such as honeysuckle tea and chrysanthemum tea; Middle-aged people mainly drink health tea; Old people generally drink all kinds of tea, such as oolong tea and Longjing tea. Therefore, the tea consumption market in China contains unlimited business opportunities.