Nongfu Spring is called "Maotai in Water" by the media. Nongfu Spring is worthy of the title of "Maotai in the water" whether it is the ability to absorb gold to make wealth or the ability to tell stories. They all know how to take dumb nature as a selling point, stage the drama of "natural monopoly, rewarding diligence by heaven", and then use advertising language to grasp consumers' minds and form a moat of products.
Before Nongfu Spring was listed, some media compared it to Maotai and Coca-Cola. From "a little sweet" to "very rich", the high valuation of Nongfu Spring is by no means as simple as playing a few advertisements.
On September 8, 2020, Nongfu Spring was listed on the Hong Kong Stock Exchange, opening 85. 12% higher on the first day, with a total market value of over HK$ 440 billion. At the beginning of this year, Nongfu Spring hit a high of HK$ 68.75, and its founder Zhong Shanshan is the richest man in Asia. Nongfu Spring is also called "Maotai in Water".
Maotai soaked in water
Nongfu Spring was founded in 1996 and its headquarters is located in Hangzhou, Zhejiang. The company is a holding company of Yangshengtang. Its main products are bottled natural drinking water, vitamin water and black tea, and it is known as "the porter of nature".
Nongfu Spring products include packaged water, tea drinks, functional drinks and fruit juice drinks. Among them, the most profitable is packaged water, with an annual income of 65.438+03.966 billion yuan, accounting for 66.5438+0% of the total income in 2020.
Other sectors contributed 7.857 billion yuan to the company in 2020, including 3.088 billion yuan for tea drinks, 2.792 billion yuan for functional drinks and 6.5438+97.7 billion yuan for fruit drinks.
Chinese medicine work plan 1
20xx is the first year of the 13th Five-Year Plan. Actively deepen the medical reform of Chinese medicine, strengthen the trainin