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The first step to establish brand culture is to establish a sense of identity.
The first step to establish brand culture is to establish a sense of identity.

The key word of brand culture is "identification". Without a sense of identity, who will pay for a cold product many times?

A brand that gives consumers a sense of cultural identity is always desirable, because it can generate a strong buying drive, maintain success and bring loyalty to consumers.

How to establish the identity of brand culture? Start with the following four basic aspects.

1 brand mission and vision

Brand mission: What problems does the brand solve for society or consumers?

Brand Vision: Where will the brand go in the future?

2 brand concept

The reason for the existence of the brand, the spiritual core of the brand.

3 brand value

"Marketing is all about values"

4 brand slogan (slogan)

Communication effect first, aesthetic feeling second.

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