With the improvement of people's living standards, the demand for beauty is growing, and beauty salons naturally become the focus of beauty. Because it can really change our skin, make us look more beautiful, and make us realize that women should be so beautiful and live like this. Therefore, many women around us have taken beauty as a necessity of life, and beauty salons have become the best places for physical and mental rest.
Perhaps it is precisely because beauty salons satisfy most women's pursuit of beauty that the market develops very rapidly, especially professional women's beauty salons are all over the streets of the city. If we pay a little attention, we will find that there are many beauty salons around us, large and small. However, due to the lack of strong industry management, competition is in a chaotic state and the quality of employees is uneven. Many factors make it difficult for the whole industry to reach a certain height in society. Therefore, the industry believes that the development of the beauty industry has reached a transition period. The urgent task is to standardize the beauty market, provide high-quality products and services, establish a good operation process, and form a good reputation and brand operation model. Street beauty salons are gradually developing to a large scale, small beauty salons will gradually be eliminated by the market, and medium-sized beauty salons will develop into communities.
Transformation 1: comprehensive standardization
10 years ago, when many people talked about beauty salons, they were associated with "Huang", and many beauticians were even more ashamed to talk about their careers with relatives and friends. But now it's completely different. Beauty has become a symbol of the quality of life of female friends, including men who have their own professional beauty salons and beauty consultants.
The insiders believe that beauty has become an indispensable part of our lives, and the development of the beauty industry will become more and more standardized.
So, how do we evaluate the quality of a beauty salon? Zulin, manager of Natural Beauty Henan Branch, believes that the first thing is to ensure the quality of products. After using beauty products, customers should feel comfortable, with good results and no side effects. This is a key issue. Secondly, the beautician's skills should be professional. Moreover, the service should be in place. Nowadays, the standard of beauty is not only to care for and regulate the skin, but also to let customers relax mentally. Finally, the beauty salon environment must be good-warm and elegant.
Transformation 2: street expansion
Experts in the industry believe that with the fierce competition in the beauty market, small street beauty salons will gradually be eliminated and turn to large and medium-sized development. According to the survey, in recent years, a number of large beauty salons have sprung up in the main streets of Zhengzhou, such as Wen Ya Health Center, Furong Beauty Salon Center and Beautiful Life. The industry believes that many street shops will gradually be replaced by these large and medium-sized beauty salons.
As Zulin, manager of Natural Beauty Henan Branch, said, in the fierce competition, good street shops will develop into big stores, and low-grade street shops will be gradually eliminated. Because international beauty brands have entered China, people's understanding of beauty is also changing, and their awareness of self-protection is getting stronger and stronger. The beauty products in the shop are low in price and contain high chemical components. Nowadays, people's health awareness is getting stronger and stronger. Many people would rather go to a big store for a beauty treatment than go to a small store for four times. In the choice of customers, beauty salons will become bigger and more formal.
Transformation 3: community convenience
It has become a trend for beauty salons to develop into communities. The person in charge of Jincheng Dongyuan Beauty and Aromatherapy Center said that beauty is a long-term process, and beauty salons need to be set up within the scope of customers' frequent activities, such as customers' homes or units. Residents of the community can come home from work and take a walk after dinner to relax, so they can come to do beauty. It is convenient to go upstairs and downstairs. You can go home and rest after finishing your beauty, and you don't have to go out to bask in the sun. It is understood that in Guangzhou, Shenzhen and other cities, large and medium-sized specialized beauty salons have entered the community. The industry believes that the rent in the community is not only cheap, but also convenient for customers, so many big brands have turned their attention to high-end communities. Relevant information shows that the second store of Sephora China, a famous brand, was selected in Gubei high-end residential area. "Choosing Gubei is the consumption power there. Gubei New District has developed for many years and has formed a stable high-end consumer group. " The person in charge of Sephora (Shanghai) Cosmetics Sales Co., Ltd. said. The person in charge of the hand-in-hand beauty aromatherapy center also said: "We are pursuing long-term service and stable customers. Residents in the community will live here for at least a few years, more than ten years, or even longer. In this way, customers are rarely lost. Once they become our customers, they won't leave, because beauty is a long-term process and can't be quick. Therefore, opening the store in the community is not only convenient for customers, but also conducive to the sustainable development of the store. At the same time, customers are more assured of the beauty of community stores, because community stores often have to deal with residents in the community, which requires them to have excellent technology and high credibility. Otherwise, they will not be able to open in the community. "
The insiders believe that under the dual choice of market and customers, the beauty market will gradually move towards standardization. I believe that large beauty salons and community hospitals will become places frequented by women who love beauty.
2. The mainstream mode of beauty salons in the future.
Single function beauty salon
At present, exquisite and personalized beauty salons or beauty studios are popular in developed European and American countries. These personalized beauty salons began to get rid of the big and complete, small and complete business model and become typical single-function beauty institutions.
Under the support of this business philosophy, such beauty salons flaunt their unique methods in advertising and name selection, clearly explain their service orientation and taste orientation, and give beauty consumers a clear choice and decision. It is predicted that this single-function beauty salon is likely to become the hottest marketing method in the future. At present, the popular SPA specializing in hydrotherapy is actually a typical single-function beauty salon.
Sub-health treatment beauty salon
Sub-health state, also known as sub-health state or third state, is a physical state between "first state" health and "second state" disease, also known as latent disease state. Although there is no definite disease in this state, the population vitality is reduced. Therefore, it is not only a matter of "saving face" for women to go to beauty salons, but also an effect of fully relaxing and returning to health from sub-health state. Nowadays, some cosmetics companies have launched a series of products that nourish the lungs and kidneys, as well as back care products that eliminate back problems and increase the muscle health of the human back. These products are aimed at sub-healthy people. It is predicted that this kind of beauty salon will be a direction of future development.
Duo Yuan Yi Hua Zheng beauty salon
A diversified and integrated beauty salon is a statement of full-featured image design. This beauty salon includes all beauty services such as beauty, hairdressing, makeup, color consultation, body painting, clothing matching guidance, SPA and psychological beauty. It is somewhat similar to the current general hospital, which can provide consumers with all the shapes and full services they need. If necessary, an all-night service can be added. Guests can enjoy midnight beauty service in the evening and get up the next day. Hairdressers and makeup artists will decorate the guests carefully so that they can get to the meeting, work or formal negotiation site in time.
Fast food plastic beauty salon
Because advanced science has greatly shortened the distance between people and made people feel "close at hand" in the vast space. As a product imported from the west, fast food culture has become the darling of modern people when they are busy eating fast food such as McDonald's. It simply and effectively meets the needs of leisure culture, and naturally survives and develops.
Because plastic surgery is mostly related to surgery, it actually violates the ideal of non-invasive beauty, so it has the characteristics of short, frequent and fast, and the fast-food plastic surgery hospital with injection as the mainstay has emerged with the fast-paced needs of people.
At present, some popular injection beauty products, such as hyaluronic acid and botulinum, have become the general trend in European and American markets. We have reason to believe that a "fast-food" plastic beauty salon with a small view will win the hearts of consumers with convenient service and lasting effect.
Pet beauty salon
With the continuous improvement of the quality of life, pets will become an indispensable member of the family in China. At present, in Europe, America and other countries, people love their pets, especially dogs, and regard them as close friends. They buy all kinds of delicious pet food, shower gel, perfume, even toys, clothes and grooming tools specially prepared for dogs. They let the dog live in the room and sleep in the bed; In case the dog gets sick, he should go to the pet hospital for medical treatment and hospitalization, and so on. Japanese media said that Japanese people also like pets now, which also promoted the development of animal beauty salons. According to authoritative survey, in 2000, the pet consumption market in Japan reached a turnover of 96,543,800 billion yen (US$ 7.6 billion). Moreover, this craze is getting higher and higher every year, so some shrewd businessmen start to bet early and prepare to open a pet beauty salon with complete projects. In the interview, we learned that some pet hospitals have the intention to open pet beauty salons again.
Family style beauty salon
At present, as a new thing, family-style beauty salons have begun to flourish. Leaving aside issues such as tax supervision, it is indeed worth promoting. This kind of beauty salon is generally attached to office buildings, small-sized residential quarters and high-grade residential quarters. Although there are not many beds, the facilities are complete, and customers are attracted by the appointment system and word-of-mouth effect.
In order to facilitate management, its employees must have very skilled beauty techniques and skills, rich product experience, beauty knowledge and good customer communication skills. At the same time, the warm and friendly family atmosphere and fresh and clean environment are also the selling points of this beauty salon.
At present, family beauty salons generally do not rent service places, but obtain business places by means of mortgage loans. The advantage of this is that part of the monthly operating expenses is used to pay the original rent, which on the one hand reduces the burden and increases the motivation of work. At the same time, when the mortgage expires, it will become its own private property, which is conducive to future operations. It is predicted that this kind of beauty salon will become more and more prosperous.
Cosmetics company beauty image shop
It is an international trend for cosmetics companies to establish their own professional beauty salons. At present, many big professional brands have their own beauty image stores. And some daily chemical products have also begun to set foot in this field. Although Estee Lauder is a well-known daily chemical company, it has also begun to have its own plans to open beauty salons in some key areas, with the aim of equipping professionals to guide the use of new products and establish a brand-new image of Estee Lauder.
The beauty image shop opened by this cosmetics company will have a good prospect because of its original influence.
Self-help beauty station
Expensive high-end beauty salons are a paradise for women with money and leisure, but not everyone is so rich and leisure. At this time, the HOMEDIY wind blowing from abroad has become a good first choice for busy people with money and low-income people with less money. Self-help beauty at home is of course good, saving time and money. Why not? However, because there is no professional guidance, the beauty effect is greatly reduced. As a result, the self-help beauty station attracts white-collar workers and low-paid people with brand-new business ideas and forms.
This service-oriented self-help beauty salon can't be called a real beauty salon, because DIY beauty salon emphasizes economy and leisure more than authentic beauty salons. The target customers are white-collar workers who are busy with their work all day. Because of their busy work, they often can't go to a regular beauty salon once or twice to receive professional services, so they have to have a good rest in this place with both professional guidance and self-help beauty during lunch break or leisure time, such as professionally hydrating the skin, making a simple mask, or using disinfection products for emergency care of acne and acne on their faces. Of course, they can also add some leisure interest while doing beauty in twos and threes.