How do novices open stores? Many people have the idea of a flower shop on a whim, but as a novice, a flower shop is not simple, and many people don't know what it is. Next, I will show you how a novice blooms in a shop.

How about a novice flower shop 1

1, the flower shop is ready:

Beginners will hear someone say that you can open a flower shop by learning to wrap flowers, plant flowers and arrange flowers. This is your idea that you don't have a flower shop yet. When you open a flower shop, you will know that a flower shop is not just a simple job of wrapping flowers and arranging flowers. We should not only know about plants and flowers, but also know about the conservation of flowers. More importantly, you should know how to run a flower shop well. In this way, we must learn the knowledge of floral art, master the supply time of various flowers in different seasons, learn the knowledge and skills of flower conservation, understand the price of raw materials of various flowers, and understand the material characteristics of flowers themselves when buying flowers.

You should know that there will be competition in any industry, and so will flower shops. If you want to survive and develop in the highly competitive floral industry, you need to constantly innovate more beautiful floral works. We should also know how to match flowers with flowers, how to match flowers with decorations, and how to match floral works with the environment. All these require florists to think carefully and design floral works that customers are satisfied with.

2, the choice of flower shop location:

The location of our novice flower shop is also very important, and it has certain advantages in densely populated residential areas or near hospitals and schools. Take my flower shop as an example. My flower shop is near the university, five to ten minutes away from the school. When students want flowers, they can walk directly to my flower shop. You can also learn about your own flower shop when you go shopping. Sometimes college students come on purpose. When they go to the flower shop and see their favorite flowers, they will also place an order.

3. Flower shop customer base analysis:

We should analyze the customer groups. We should design potted plants and bouquets suitable for them. At the same time, you should also position your own flower shop. Our flower shop is near the university, so we can quickly locate that our main customers are teachers and students, including residents in the community.

In festivals, such as Spring Festival, Teacher's Day, Mother's Day, Father's Day, Christmas, Valentine's Day and so on. We need to store more flowers. Everyone knows that students are romantic. At the same time, some small green potted plants, together, are also very popular with college students, such as succulents.

4. Analysis of the business circle around the flower shop:

The types of flower arrangement industry circle are also very diverse. Entrepreneurs need to have a full understanding of the flower arrangement business circle in order to make their flower shops suitable for the flower arrangement business circle. In addition to understanding the external industry situation, we should also investigate the actual needs of customers in a timely manner. This is the management situation of flower shops, the competition in the same industry, the geographical conditions of flower shops and relevant laws and regulations, which are all important factors affecting the competitiveness of flower shops in wreaths. Our commercial flower shops should take these situations into consideration.

5, flower shop interior decoration and design:

The interior design of a flower shop should fully consider the floor space required for opening a shop before design. In order to expand the visual range of our storefront space, designers need to skillfully use decorative trees to increase the sense of space, and then use our characteristic flowers to decorate the trees and choose green walls on the walls, so that the flower shop will be full of natural vitality, a vibrant and prosperous scene, which can bring happy feelings to customers and shopkeepers and play a role in visually attracting customers.

How do novices bloom? What is the flower market like?

1. Prospect analysis: As far as Beijing is concerned, there were only five flower shops in Beijing in 1984, but now the number of flower shops in Beijing has exceeded 1000. This is the development speed of Beijing, and the flower shop industry in China is also developing rapidly. In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, pleasing to the eye and beautifying the home, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be greater and greater.

2. Investment analysis: The general rent should be around 2,000-3,000 yuan. The decoration of the storefront does not need to be too luxurious, but there must be enough sunshine, about 200 million. It costs about 5000- 10000 yuan to apply for a business license. You can choose what you like for the first time, and you don't need too many samples of 5000 yuan. You'd better find a fixed point for wrapping paper or something. Sum up 30000-40000 and you can open a flower shop!

3. Profit analysis: Compared with high-end flower shops, the profit of flower shops is very large, which is more than 18 or even dozens of times of the commodity price, but for small flower shops on the roadside, the profit is only 2-3 times at most, and some of them are not yet. What is the reason? Are not all flowers the same? Why are they so far apart? This is sheer nonsense. The reason is actually very simple. High-end flower shops sell comfortable floral environment and surrounding major international brands. They sell not only flowers, but also service requirements. High quality, high taste, high aesthetics, high requirements, as well as the image of the clerk, the CI and VI images of the storefront are also very important. According to statistics, the monthly profit of flower shops is around 10000-20000, which will be even greater on Valentine's Day or other festivals. According to Mr. Zheng of Beijing Flower Association, the total consumption of Beijing flower market in 2002 was about 55,654.38 billion yuan. The reporter visited several flower shops, and the daily sales of each flower shop ranged from 700 yuan to 1800 yuan. Now there are about 800 ~ 1000 flower shops in Beijing. With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be greater and greater. Although there are 14 large flower markets in Beijing (Laitai Flower Market, Yuquanying Flower Market, Nature Flower Market, Big Forest Flower Market ...) with advanced international auction technology and facilities, the flowers traded by auction only account for 20% of the total flowers, while the figures in the Netherlands, Japan and other countries exceed 90%. It can be estimated that flower shops in Beijing still have a lot of room for development.

The main process of flower shop

1, determine the location of your flower shop and the rent.

2. Identify your business trends. Is it mainly flowers or silk flower?

3. Understand the operating conditions and varieties of other flower shops.

4. Find your source.

5. Find your regular big customers.

6. Apply for a business license in the industrial and commercial department.

7, to the tax authorities for tax receipt registration.

The procedure of flower shop is to prepare the lease contract (copy) of the store you rent first; Property ownership certificate (copy can be provided); Identity card (copy); Four registered photos, submitted to the local industrial and commercial bureau to fill in the corresponding forms and apply for a business license. It usually takes about seven working days, and then you can apply for the tax registration certificate at the tax bureau (national tax and local tax). The tax controller will set the monthly tax payable for you (generally according to the geographical location and size of your facade). Due to different regions, the specific amount can be consulted with the local industrial and commercial departments. Whatever experience you have, you must make a plan.

First, determine what flowers to sell (combination flowers, gift flowers, bonsai, potted flowers, plant essential oils, sachets, mascots, flowers, or plant geomantic omen, plant soft clothes).

Second, investigate your local market and do in-depth market research on the varieties you intend to sell. Including market saturation rate, market purchasing power, store location, purchase quantity and so on.

Third: it is the capital budget. For example, the rent of the store, the decoration fee of the store, and the funds for the initial distribution of goods in the store; Calculate the expenses of purchasing travel, transportation, working capital, hiring sales staff, taxes, etc., and then take action.

Flower shop skills

1, proficient in technology

First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of flower basket floats for opening, and the production of flower basket wreaths for weddings and funerals. Quite simply, a book about flower arrangement can solve the problem. In a word, experience makes perfect.

2, the choice of store location

This is the key to the flower shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 65,438+00% ~ 30%, the store can be located in a wholesale street in the flower market or a block with concentrated flower shops. Besides? When choosing a site, we should also consider whether the doors and windows of the room are large enough, and then replace them with glass doors and windows to show the appearance of a flower shop. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will win a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.

3. Shop decoration

The decoration of a flower shop is mainly reflected in the word "flowers". To achieve this goal, there is only one way, that is, install more glass mirrors with reflective function to make the storefront space appear larger, so that one flower becomes two flowers and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, the color of lighting is also very important. It is suggested that pink tubes can be appropriately selected for embellishment. In addition, as a wholesale and retail store. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.

4. Purchase channel

The quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold flowers can ensure your profit margin to the greatest extent. Now there are several flower wholesale markets in Beijing, such as Hu Axiang, Liangmahe, Laitai, Yuquanying, Space Bridge and Nature. If possible, we can also cooperate with the flower market in Yunnan, the largest flower producing area in China, to carry out air transportation and consignment of flowers, and entrust them to master the supply quality of the first level. In a word, an active flower shop should win customers with the principle of price+quality+service. Business strategy 2 1 century, there is no blank market for you to explore, no matter which line you run, word of mouth is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service. Ms. Wang from Fangfang Flower Shop in Beijing said? If you open your own shop, you'd better make a promise of free door-to-door delivery first. This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. The second is to avoid waiting for him. In addition, the business strategy of the manager of Beijing Jixiang Flower Shop is that the flower arrangement of star-rated hotels in any city is a good business, and it will cost several hundred to several thousand yuan to replace the first phase in three to five days, not to mention many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development.