Scented tea refers to tea made from flowers screened from various flowers and dried. In recent years, with the improvement of people's living standards and the revival of tea-drinking culture, scented tea has become more and more popular in the domestic market. According to statistics, in 20 19, the tea market in China reached 8865438+300 million yuan, of which scented tea accounted for about 5.6%. With consumers' pursuit of healthy lifestyle, the market potential of scented tea is huge.

2. Market situation

At present, the scented tea market is mainly composed of rose, jasmine, chrysanthemum and other scented tea categories. In addition, there are varieties of scented tea with honeysuckle, osmanthus fragrans and Sophora japonica as raw materials. Scented tea is gradually loved by more and more consumers because of its unique flavor and beautiful appearance. In terms of sales channels, scented tea is mainly sold through e-commerce, specialty stores and supermarkets. However, because the production process of scented tea is relatively complicated, the cost is high, and the price of scented tea is higher than other tea varieties, many consumers hold a wait-and-see attitude towards it.

3. Market prospect

With the change of people's consumption concept, the share of scented tea in the tea market has increased year by year. At the same time, scented tea is also closely linked with health and health preservation in consumers' minds, which will make it have a broader development space in the future. For scented tea production enterprises, popularizing scented tea culture, improving product quality and strengthening marketing will be the key to expand market share. In addition, the innovation of scented tea products can also provide new market increments for enterprises. In a word, the scented tea market has great development potential, but it still needs continuous innovation in product quality and marketing to achieve better market effect.