Market Positioning and Development Prospect Analysis of Myrica rubra Wine Industry in 2022
Myrica rubra wine has unique taste, rich aroma and mellow taste. Mainly to prevent heatstroke and relieve mild summer heat, not suitable for symptoms such as summer heat attacking heart camp and liver wind moving. Myrica rubra wine can balance acid and alkali and keep healthy harmoniously. Myrica rubra has always had the effects of invigorating the spleen, stimulating appetite, promoting fluid production and quenching thirst, and it can drive away cold if eaten too much, so some people soak it in white wine, which can relieve summer heat. Yangmei wine can bring more benefits to consumers.
Because Myrica rubra wine is brewed from Myrica rubra and white wine, the production process is complex and the taste is novel, so the price of Myrica rubra wine in the market is higher than that of ordinary white wine. However, its production cost is not high, and investors can obtain higher profits by means of small profits but quick turnover. Moreover, investors can also customize some exquisite wine bottles to hold, which can attract more female consumers' attention and attract them to buy, thus increasing the sales of Yangmei wine in the store.
At present, the total planting area of Myrica rubra in China is about 5 million mu, with an annual output of 6,543,800 tons. More than 98% of the global economic cultivation area of Myrica rubra comes from China. The producing areas of Myrica rubra in China are currently distributed in Zhejiang, Guizhou, Yunnan, Jiangsu, Fujian, Guangdong, Hunan, Guangxi, Jiangxi, Sichuan, Anhui and Taiwan Province provinces. Myrica rubra was successfully introduced from Zhejiang in the western mountainous areas of Guizhou, Yunnan, Sichuan, Guangxi and Hunan in the 1980s.
However, Yunnan and Guizhou, due to the natural conditions of less rainfall in spring and more rainfall in summer, are more suitable for the growth and fruiting of Myrica rubra, showing early maturity and better quality. For example, Myrica rubra is distributed below 3000 meters above sea level in Guiyang, Guizhou, with the longest tree age of more than 600 years and the highest plant yield of about 2000 kilograms.
According to the Research Report on the Development Trend and Investment Risk of Bayberry Wine Industry in China from 2022 to 2027 issued by Academia Sinica,
According to enterprise survey data, there are nearly 10,000 Myrica rubra planting-related enterprises in China. Among them, Zhejiang Province ranked first with 294 1 related enterprises, while Yunnan Province and Jiangxi Province ranked second and third. Judging from the number of applicants, the number of applicants will reach 1083 in 2020. Up to now (June 22nd, 20021year) * * * 442 related enterprises have been added. In terms of registered capital, 74% of enterprises have a registered capital of less than 654.38+0 million.
In recent 10 years, the number of registered enterprises related to Myrica rubra planting generally fluctuated and declined. In 2020, the number of registered enterprises reached 1083, which was not much different from that in 20 19 years. By 2021* *, 442 related enterprises had been added. More than 90% of Myrica rubra planting-related enterprises in China have a registered capital of less than 5 million, of which 74% have a registered capital of less than 1 10,000, and 19% have a registered capital of1-5 million. The registered capital is 654.38+million, accounting for 3% of the total.
With the rise of young consumers and the promotion of celebrities and food bloggers on social platforms, fruit wines with lower degree, healthier taste and diversified tastes are more popular with young people than spicy and high-alcohol wines that uncles like, and the fruit wine market has great potential for future development. Fruit wine is at the forefront of market investment, and the future output value of 10 will reach 10 billion.
Compared with beverage products, alcohol has a longer life cycle and is easily addictive, and the core products have the opportunity to become super-large single products. Therefore, the emergence of head enterprises will also be the development direction of fruit wine market in the future. It is estimated that in the next five years, at least two companies with annual revenue of 654.38+0-2 billion yuan will be born in the fruit wine category.
With the rapid economic growth and the continuous improvement of people's living standards, "health" has become more and more important. In the future, people's drinking habits are gradually changing to low-alcohol wine, nutritious wine, safe wine and personalized wine. Consumption upgrading, market upgrading and innovative development have brought new development prospects to China wine market. Fruit wine is bound to have broad market potential because of its high nutritional value, good taste and rich varieties. Moreover, fruit wine manufacturers pay attention to brand building, improve the quality and taste of high-end fruit wine, and cooperate with product innovation and precise marketing.
The Research Report on Myrica rubra Wine Industry aims to analyze the future policy trend and development trend of supervision system of Myrica rubra wine industry from the height of national economy and industrial development strategy, tap the market potential of Myrica rubra wine industry, and vividly describe the market changes from the aspects of industrial scale, industrial structure, regional structure, market competition and industrial profitability on the basis of in-depth research on key market segments, so as to clarify the development direction.