I hope you can write your planning book ~ ~ ~ ~
Outline of marketing plan: (nutrition and health products)
1 executive summary and key points:
Adopt "xxx oral liquid" as the trademark and product name, and the factory name is "AAA Food Factory"; The price of each course of treatment is 300 yuan (gross profit margin of products is 200%); Adopt carpet bombing all-round promotion means; "xxx oral liquid" will be listed before June 65438+1 October12004, and the target market is Wuhan.
2 Current marketing situation:
(1) Market situation: The health care product market is developing rapidly and has a large scale, but the competition is fierce and fluctuates greatly; "advertising opens the way" is an important feature of nutrition and health care products marketing; The market price is generally high, and the profits of circulation enterprises are large; In the past two years, there has been a great decline in the health care product market.
(2) Product status: There are hundreds of nutritional and health products, including nourishing and health care, human body balance, garbage removal, flora balance, etc. The price of slightly better-selling varieties is 30-40 yuan per box, and the difference between retail price and ex-factory price is generally 30%; ; Packaging is mostly glass bottles or PVC. (3) Competition: The competition is fierce, with great ups and downs, and it often happens that "every leader has won for two or three years".
(4) Distribution status: the sales channels are mainly shops and pharmacies (in hospitals, only those who have obtained the drug license number can enter).
(5) Macro-environmental conditions: With the improvement of consumers' income level, the work pressure is greater and the demand for health care products is greater.
3.SWOT and problem analysis
Advantages: the group has strong economic strength; Strong technical force; The top management of the group attached great importance to it and determined extremely favorable policies. Disadvantages: this product is a "food number" health care product, which can only be sold in shops and pharmacies and cannot enter hospitals; The production license has not been completed; The traditional products of the Group are veterinary drugs.
Opportunity: The health care products market is developing rapidly and the market capacity is large. I am familiar with Nanchang area.
Threat: The health care products market is highly competitive and volatile.
To sum up, first of all, we should do a good job in production license, take advantage of the group's capital and technology, adopt all-round promotion and distribution means in Nanchang, which we are familiar with, determine the trademark/product name/factory name that is different from traditional products, and quickly occupy as much local market share as possible with the strongest competitiveness. Highlight the characteristics of pure natural green food and occupy as much market share as possible.
Four goals:
Financial Target: Omission
Marketing target: the gross profit margin of cost reaches 200%.
5 marketing strategy:
Target market: Wuhan positioning: "Cross Good" pure natural green health care product line: "xxx oral liquid" (later copied "yy capsule" and "zz buccal tablet") Price: slightly higher than that of competitive brands (partly used in Hope Project) Distribution: shops and pharmacies.
Sales team: set up "xxx Wuhan Sales Center" (run before September 10) Service: set up user tracking card.
Advertising: radio, television, newspapers, billboards and other promotional methods: thousands of people give away.
R & ampd: Development of new products and market research: Know yourself and know yourself, and win every battle.
6 action plan
In August, we obtained the production license and started the pre-advertising operation. Thousands of people watched the trial production of the product.
Before September 10, "xxx Wuhan Sales Center" was established.
In September, the all-round promotion method of carpet bombing was launched, and the user feedback report of "Gifts for Thousands of People" was released and mass-produced.
10 10 month 1 day, the product was put on the market and the "Hope Project" public welfare activity was held at the same time.
7. Estimated income statement
8. Control: First, a production license must be obtained.
Almost. I hope it will help you get started ~ ~ ~ ~ ~
Question 2: How to write a 400-word project proposal (also known as a project application) is a proposal document for specific projects put forward by the project construction preparation unit or project legal person according to the national economic development, national and local medium-and long-term planning, industrial policy, productivity layout, domestic and foreign markets, local internal and external conditions, etc. This is the general idea of the framework of the proposed project. For large and medium-sized projects, some projects with complex technology, wide coverage and large coordination need to prepare a feasibility study report as one of the main annexes of the project proposal. Project proposal is the initial stage of the project development cycle, and it is the basis for the country to select projects and feasibility study. After the project proposal is approved, foreign work can be carried out.
First, the main contents of the project proposal should include:
(1) The necessity and basis of the project proposal;
(2) Preliminary ideas on product scheme, planned scale and construction site;
(3) A preliminary analysis of resources, construction conditions, cooperative relations, and countries and manufacturers importing equipment and technology;
(four) investment estimation, financing and loan repayment plan;
(five) the project schedule;
(6) Preliminary estimation of economic and social benefits, including preliminary financial evaluation and national economic evaluation;
(seven) preliminary environmental impact assessment, including three wastes control measures and ecological environment impact analysis;
(8) conclusion;
(9) Accessories.
Example:
Sino-foreign joint venture project proposal
1. Name of the project: joint venture production (operation) ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Two. Reasons for establishing a joint venture:
From the differences of technology and product quality at home and abroad, this paper explains the necessity and importance of establishing Sino-foreign joint ventures from the aspects of utilizing foreign capital, exporting products, cultivating talents and increasing income.
Three. Information about joint ventures in China:
This paper introduces the basic situation of Chinese joint ventures and the favorable conditions for the establishment of Sino-foreign joint ventures, including the nature of enterprises (state-owned or collective), personnel, technical strength, leading bodies, fixed assets, equipment, sites, output, output value, profits, export of original products, etc.
Four. Information of foreign joint venture:
Name, country, capital, business scope, scale, product reputation and sales volume of the Sino-foreign joint venture.
Verb (abbreviation for verb) The main contents of a joint venture:
(1) production (operation) scope and scale.
(2) Year of joint venture.
(3) Address, floor space and building area of the joint venture (new construction, expansion and reconstruction).
(4) The total number and composition of employees of the joint venture (workers, technicians and managers).
(five) the total investment, registered capital and the proportion of each party's contribution.
Question 3: How to write ××× (unit) for the project introduction?
On the application of XXX construction project.
Municipal Development and Reform Bureau:
First, the necessity of project construction.
Second, the project name.
Third, the project construction site.
Four. Project construction scale and main contents:
Fifth, rational use of energy.
Sixth, safety facilities.
Seven, seismic measures.
Eight. Total investment and sources of funds:
9. Construction period of the project: from ××××× year ×× month × day ×× month × day × month × day × month × day × month × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × month × day × month × month × month × day × month × month × month × day × month × month × month ×
X. Main production scale and annual benefit index of the project.
Xxxx Limited
(official seal)
Xx year xx month xx day
Question 4: How to write the project description in your resume? Resume is the first stepping stone to find a job? How to write a resume to get the approval of the leaders of human resources and employing departments? What problems will you encounter when writing a resume? There are often project experiences in resume templates. How was the project experience? How to write a resume about project experience? What should I pay attention to when writing project experience in my resume? How to write about project experience and highlight your advantages in recruitment, especially technical positions?
Project experience and work experience complement each other, but compared with work experience, project experience focuses more on expressing the skill level of job seekers in a certain professional field. Therefore, technical posts and consulting posts pay more attention to project experience when recruiting.
For job seekers, how to write project experiences to highlight their own advantages? A complete project experience should include three parts: project introduction, personal responsibilities and main achievements.
Example:
Project name: Street lamp project of Zhongshan Street and Development Zone in XX.
Project time: YY month to YY month.
Project Description: The street lamp project of Zhongshan Street and Development Zone is a key project in XX City, with a total investment of 6 1 10,000.
Responsibilities: Responsible for the general contracting of the project, as the general person in charge of the project, comprehensively coordinate and manage the funds and personnel of the whole project.
Main achievements: the whole project was completed 23 days ahead of schedule; The acceptance of the project won the high-quality project award.
Through such a simple introduction of project experience, a job seeker's experience in project management is very clear.
Question 5: How to write an example of project introduction? Brief introduction of XX (county, city, district) XXX project.
(format)
1, company profile
The project is invested and constructed by-Co., Ltd., which is a wholly-owned subsidiary of-and a joint-stock enterprise with-as the main body. The registered capital is-ten thousand yuan, mainly engaged in-and other businesses.
2. Project overview
The total investment of the project is-10000 yuan, covering an area of-10000 square meters and building area of-10000 square meters. Facilities, such as-mainly construction, purchase and installation. After the completion of the project, the annual production capacity can be formed, with annual sales income of-10000 yuan and taxes of-10000 yuan.
3. Project progress
In 20 13 years, the project plans to invest10,000.00 yuan, and plans to complete civil construction, equipment procurement and installation. At present, at present, it is under construction.
Question 6: What are the main contents and objectives of the project? A project refers to a series of unique, complex and interrelated activities, which have clear goals or objectives and must be completed within specific time, budget and resource constraints.
The main contents of project management include scope management, time management, expense management, quality management, human resource management, risk management, communication management, procurement and contract management and comprehensive management.
The main objectives of project management:
1, meeting the requirements and expectations of the project.
2. Meet the different requirements and expectations of project stakeholders.
3. Meet the requirements and expectations set by the project.
4. Meet the unrecognized needs and expectations of the project.
Question 7: How to write a brief introduction of college students' entrepreneurial projects and how to write a project plan? Let's see how to write a new project plan!
I. Background and Necessity of the Project
Including domestic and international status, intellectual property status and development trend; The significance and function of technological breakthrough in industrial technological progress; Possible industrial scale and market prospect of the project.
Second, the domestic and international market analysis
Including the international market situation and future growth trend of products, international market competitiveness and the possibility of replacing imports or exports; Domestic market demand scale, product development prospect, competitive advantage and market share in the domestic market.
Three. Main development and construction contents of the project
Including the main scientific and technological research contents, project objectives and development tasks of the project.
Four. Technical scheme for project implementation
Including the technical route of the project, the rationality and maturity of the process, the advancement and innovation of key technologies; Comparison of product technical performance level with similar products at home and abroad; Advantages of the project undertaker in implementing this project.
Verb (abbreviation of verb) The existing basis of project implementation
Including the place of registration, ownership structure, assets and liabilities, personnel composition, main business and products, production scale, main equipment and technical level, operating conditions in recent years, etc.; The ability to digest, absorb and innovate imported technology; Enterprise qualification, credit and financing ability, etc.
Project organization and personnel arrangement of intransitive verbs
Including the organizational form of the project, the operation mechanism and division of labor of Industry-University-Research League; The implementation place of the project; The main information of the person in charge of the project undertaking unit and the person in charge of the project; Personnel arrangement for project development.
Seven. Project implementation schedule
Including project stage assessment indicators (including main technical and economic indicators, possible patents, especially invention patents and foreign patents) and time node arrangement; Project acceptance index.
8. The demand and source of project funds, including the total investment estimate, financing plan (including self-owned funds, bank loans, special funds for revitalizing the city through science and education, supporting funds from promotion departments, etc.) and investment plan.
Nine. Analysis of economic and social benefits of the project
Including the production cost, sales revenue and profit and tax estimation of the project in the next three or five years; Dynamic financial analysis of financial internal rate of return, investment payback period, investment profit rate, financial net present value and other indicators; Social benefit analysis.
X. Project risk analysis and countermeasures
Including project technology, market, capital and other risk analysis and countermeasures.
XI。 Other matters that need to be explained.
Twelve. Related accessories
1. Business license for industrial and commercial registration of the project undertaker (copy);
2, enterprise qualification certificate, patent certificate, special industry license and product award certificate (copy),
3. Balance sheet, income statement, cash flow statement and audit report of the previous year (copy);
4, the project bank loan commitment, proof of its own funds (original);
5. If the project has basic construction contents, it also needs opinions on project planning, land and environmental protection (copy);
6. Other supporting materials or documents related to the project.