20 15, the appearance of secret holiday, created a new category of "Tiaojing Pavilion", became the first Tiaojing brand, and founded the first Tiaojing shop. Nursing menstruation is a new industry in China, and it also ushered in an opportunity window of explosive market growth. China's big health industry has developed rapidly in recent years. For start-ups, whoever can really solve the problem of insufficient specialization of the big health industry in the future development will get the commercial dividend of the new economy. At present, the female population in China is 6787 1 10,000, accounting for 48.8% of the total population, among which women with menstrual problems account for 80% of the female population, and the market demand is obvious. Menstrual problems are an important part of women's health. With the increasing demand for women's menstrual health, the lack of menstrual regulation services in society, and the gaps in menstrual regulation institutions, menstrual regulation talents and training, the market demand for women's menstrual health is seriously unable to meet.