I. Market size
As an important province in southern China, Yunnan is rich in natural resources, especially mountain agricultural products, tea, Chinese herbal medicines, fruits and other specialties. Yunnan specialty market is huge, and consumers all over the country like Yunnan specialty very much, especially Yunnan Pu 'er tea, Yunnan Dendrobium and Yunnan wild mushrooms.
Second, the market trend
With the increasing demand for healthy food, Yunnan specialty market is gradually becoming a new healthy food market. Among them, Yunnan Pu 'er Tea, Yunnan Wild Mushroom, Yunnan Dendrobium and Yunnan rose sauce have successively landed in the national market, with broad market prospects. Moreover, with the rise of rural e-commerce and the improvement of domestic consumption level, Yunnan specialty market will become bigger and bigger.
Third, market competition.
There are some competitors in Yunnan specialty market, and some brands, such as Shangri-La, Lijiang and Dali, are well-known, but there is still room for development in the specialty market, and brand competition may become more intense. The promotion of brand marketing, e-commerce channels and logistics services will become the focus of competition among manufacturers.
Fourth, the market prospect.
The prospect of Yunnan specialty market is very optimistic. On the one hand, with the increasing demand of consumers for healthy diet, Yunnan specialty products, as the representative of healthy food, will be more widely recognized and have great market growth potential. On the other hand, Yunnan specialty market is rich in product resources and has convenient market access, which has great advantages for manufacturers to innovate and promote brands.
To sum up, Yunnan specialty market has a good market foundation, rich product resources and considerable market prospects, but in the future market competition, brand marketing and service quality will become important factors.