First, ensure the integration of theme and environment.
Experience depends on the environment. Generally, unforgettable experiences should be supported by corresponding experience environment. Theme hotels are experience products. In order to bring customers a good experience, we must pay attention to the harmony and unity with the natural or human environment outside the hotel. One of the reasons for the interruption of the "Dream Castle" theme hotel project in Hangzhou is that the theme hotel cannot be integrated with the urban atmosphere of Hangzhou's historical and cultural city. Generally speaking, cities with modern metropolitan atmosphere have fewer restrictions on the theme selection of theme hotels, while cities with profound cultural background have stricter requirements on the design selection of theme hotels.
Secondly, pay attention to the coordination of theme architecture and theme landscape.
Theme building is a tangible display of theme hotel design and plays a key role in customers' first purchase. Hotel buildings must match the theme and have distinctive features. For example, the theme building in Las Vegas is a great work of art, and of course, the theme hotel should also have a theme landscape consistent with the theme. Only by combining the two can the theme be rendered and the icing on the cake be achieved.
Third, use supporting theme facilities and products to convey the theme.
A successful theme hotel, after choosing a good theme, needs to dig deep into the theme, convey the theme through theme facilities and products, bring different feelings to customers and create unforgettable accommodation experiences for all subjects.
A Successful Case of Livable Landscape —— Conceptual Planning of "west taihu lake International Healthy Theme Living City" in Changxing, Zhejiang
Constructive Detailed Planning of Guandong Town Theme Tourism Resort in Changchun City, Liaoning Province