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How to do the little red book?
The practice of Xiaohongshu is as follows:

Account location. First of all, you need to know what you want to send, that is, you need to position yourself and choose the track you want to do. If you are good at something, do what you are best at, such as being a blogger related to your major; If you are not good at it, you can start from your favorite direction and be a blogger in the development department; If you have neither hobbies nor specialties and can do anything, then you can do the daily life of ordinary people and just eat, drink and be merry. Look at the improvement of others and their own quality, and focus on sticking to the output.

People set it up. The creation of personal design can start with the avatar, nickname, introduction and background map of the account. Especially the introduction, you should clearly tell everyone who you are, what you do and what value you can provide. Whether users will pay attention to you mainly depends on whether they are attracted by the value points provided in your profile. The introduction is clear, and the subsequent drainage transformation will be more efficient. The avatar, nickname, profile and background picture of the account should conform to your personal positioning, and you need to highlight your product label.

Content output. The output forms of content usually include graphics and video. If you plan to make an account for food or clothes, the video format may be better. If you do knowledge dry goods, you can use pictures, texts and videos, and you can choose according to your actual situation. No matter what form it is presented, the content must be valuable, that is, it must be useful and helpful to users, resonate with users and help them solve problems.