Award setting: Five winners will receive exclusive Italian wines printed with your Tik Tok ID and trembling audio and video QR code, and six exclusive wines of each type will be sold publicly. The 2000 winners will be the only winners. Your creative title will be the slogan of our sun in the sky wine. On the basis of the Excellence Award, two additional wines will be presented every month, totaling 65,438+02 months. We will openly sell 65,438+100,000 kinds of special wines. You may become an internet celebrity tomorrow.
2. How does 2.Tik Tok usually drain water? Here I share six common skills, which should greatly improve your promotion efficiency of Tik Tok:
1. Proposed turning point
Keep up with hot challenges
Friction hot spot
Send again
5. it's faster to do it with micro-vision and Aauto.
6. Direct traffic to personal WeChat
1. Proposed turning point
As I said before, to be a Tik Tok, everyone hopes that the system can recommend your traffic. There are several factors that determine the traffic mechanism:
Broadcast rate, favorable rate, comment rate, forwarding rate. Among them, the highest weight is the broadcast rate. In other words, the more people insist on watching your video, the more likely it is to be popular.
3.Tik Tok Which industries are most suitable for advertising?
Tik Tok advertising product introduction:
1, Tik Tok advertisement.
Advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds.
Sales method: CPT (the number of rounds of open-screen CPT products is increased from 4 rounds to 8 rounds, with single-round inventory 10000CPM).
GD does not support orientation, but it can support third-party monitoring of exposure and clicks.
Remarks: CPT sales must be submitted at least 5 days in advance, and CPM sales must be submitted at least 3 days in advance.
2.Tik Tok information flow advertisement
Material types: horizontal video and vertical video.
Sales method:
GD (Single Page Advertisement): Click on the advertiser's avatar, nickname, title idea, "Details" tab, "View Details" banner at the bottom and "View Details" button on the mask, and slide the video content to the right to enter the promotion landing page; Support likes to interact, do not count and show likes, and do not support comments and forwarding; Advertisers don't have a Tik Tok account, so they can't pay attention to it. They don't have a Tik Tok homepage. Directing is not supported, and third-party monitoring of exposure and clicking is supported.
GD (Native Advertisement): Click on the advertiser's avatar, nickname and video content and slide to the right to enter the Tik Tok homepage of the advertiser; Click the title idea, the "Details" tab, the "View Details" banner at the bottom and the "View Details" button superimposed to enter the promotion landing page; Support likes, comments and forwarding, and support paying attention to the Tik Tok account of advertisers.
Bidding advertisement: application download and landing page promotion are supported, but landing page-card coupon advertisement is not supported; Support cpc, ocpc, cpm and ocpm charging types; At present, it supports the orientation of region, age, gender, first activation time, Android version, ios version, network, operator, mobile phone brand and so on. For the time being, orientation such as app behavior classification and interest classification is not supported.
3. Tik Tok sticker product introduction:
Product advantages:
The usage scene is native, users take the initiative to use it, with high acceptance and long interaction time;
Stimulate users to actively spread, and after sharing the spread, trigger secondary use;
The advertising forms are vivid, which improves the brand's goodwill among Tik Tok users.
Product price: selling price: net price of 300,000 /7 days.
Location: 4th place in the first row of Tik Tok sticker column for 3 days, random location for 4 days, continuous purchase. Need to design a variety of stickers to ensure weekly replacement 1 time.
This product is non-standard, quantity is not guaranteed, and third-party monitoring is not supported.
Tik Tok has the final decision on whether the sticker meets the online standard.
4.Tik Tok talent cooperation product introduction:
Content customization: To provide customers with video content customization in line with Tik Tok.
Talent marketing: using the influence and creativity of talents to spread brand marketing content.
Native communication: Daren cooperation videos can enter the recommendation stream normally and spread natively at Tik Tok station.
Secondary transmission: Video content can be transmitted on other platforms for secondary transmission (only for videos with Tik Tok watermark).
Video topping: the video will be topped on Daren's personal page for 5 hours, and Daren will not add video during the protection period.
Video retention: cooperative videos can be retained under Daren account for three months and continue to spread.
4. What are the specific rules and rules for the operation of vibrato short video?
First, operational skills.
The attributes of each platform are different. For example, Tik Tok Express recommended some attributes:
1. must be a personal original work, which can be pseudo original, but it must be processed, such as removing the watermark.
2. Ensure the duration of the video, the video must be more than 7 seconds, and the interpretation is complete.
3. Shoot as many people as possible.
4. Videos related to singing, dancing, skateboarding, painting, sports and fitness are easy to recommend.
5. When sending videos @ Tik Tok Little Assistant
6. The scene and picture are clear and the light is good.
Second, operating tools.
1, introduction to TooBigData: ranking of vertical categories of Tik Tok KOL, as well as popular vibrato videos, Tik Tok advertisements, Tik Tok music, Tik Tok challenges, etc.
2. Watermelon index
Provide rankings of short video platforms such as Tik Tok, A auto Snapshot and Second Shot based on big data, and analyze the data indicators. Provide Tik Tok short video platform leaderboard list based on big data, including daily list, weekly list, general list, like list, fan list, comment list and broadcaster rising list.
3. WeChat business photo album
Wechat business photo album is also an artifact operated by Tik Tok. It can turn pictures into animations and show them to users. It can also share product maps to other platforms, such as Little Red Book, Free Fish, Zhuan Zhuan, Facebook, Twitter and Instagram, and publish them on multiple platforms, thus enhancing the exposure in all directions. It is particularly useful for WeChat business. Most importantly, if you often sell goods, you can use WeChat business photo album to process orders in batches, such as billing, stocking and printing order numbers. Super convenient.
4, quick clip introduction:
Quick editing software is the first software that supports online video editing in China. It has powerful functions such as video recording, video synthesis and video interception, and supports the addition of video subtitles, music, special effects and stickers. There is no forced opening and closing, and there is no free advertisement. The whole tool is very easy to use.
Third, the matters needing attention for raising the number:
1. Don't send a batch of works just after registration.
2, first go to the hot spot and pay attention to a few people casually, and then watch a few works.
3. Like, forward and comment on some popular videos.
4. The daily limit is 5 short videos. It is recommended not to send too many short videos, 1-2 every day.
5. If the video quality is good, but the liking is not high, you can go to Taobao to buy your favorite after the first wave of recommendation, and then let the system make the second wave of recommendation.
Four. Precautions for Tik Tok (excluding video)
Smoking, drinking or articles related to cigarettes and alcohol appearing in videos.
Uncivilized behaviors such as vertical middle finger and swearing appear in the video.
Wearing too revealing and naked clothes, and any vulgar, obscene, pornographic and seductive behavior.
The works involve tools, firearms and other instruments (simulation toys are also counted)
Political participation, pornography, gambling and drugs, bloody violence.
Plagiarism of others' works, impersonation of others
Attack, vilify and abuse other people's works.
Obvious marketing and advertising information
Pretending to be a Tik Tok official and spreading rumors.
5. How to make a short video with Tik Tok? Now is a fast-paced and fragmented era. It is difficult for everyone who is busy with life to concentrate on watching long videos or articles.
People hope to learn about what is happening in the world or have fun from it, save time and get information through a short video for a few minutes. So the traffic of short videos landed, but it is not a simple matter to attract attention.
Post production is also very important. For example, using the function special effects in editing software can add a lot of points to the vibrato video. I use love editing myself, which is quite useful for me as a novice. If you operate, you should pay more attention to hot spots and current events, and be close to these hot spots when making audio and video in Tik Tok.
Also, observe what good operators have in common, learn more and be good at imitation.