1
Column background
At present, the city is developing rapidly and there are many high-rise buildings. Every part of the city changes every day. With the improvement of people's economic level, it has become a popular behavior to travel in leisure time, travel on weekends and go shopping. But if a tourist or even a local resident wants to live freely in the city, he will become more and more "tired". In the face of the complicated world, how to arrange your own travel and tourism, even if you want to have fun and relax, you can't find a place to verify. What should you do? Therefore, in order to make everyone better familiar with Taiyuan and better arrange travel, this column came into being.
I. Purpose of the column
Visiting Taiyuan along the bus route can make you better, more convenient and faster to get familiar with Taiyuan and appreciate its scenery. Because the route is fixed, it will make tourists more convenient and improve efficiency. And can play an important role in promoting the economic development of our city and accelerating economic transformation.
Two. Column positioning
Bus is cheap and convenient, and has a wide audience, so this column covers.
Of course, for everyone, including tourists from cities and provinces.
Broadcast time of the column: the first broadcast is from 20: 00 to 22: 00.
The next day: 9:00- 1 1:00.
The prime time in the evening is convenient for everyone to watch and has enough time to make plans.
Make travel plans. Daytime replay can make up for the limitation of broadcast time to the greatest extent.
The slogan is: "Bus travel is convenient and fast!"
Three. Setting of columns
Set the section of the column:
1. Scenery along the way
Along the bus route, the host will give a stop-by-stop introduction, which will cover the following aspects: ① history and scenery. Food, shopping, fashion, entertainment and accommodation. Language should be vivid, concise and humorous. Need 1 hour, accounting for half of the total time.
summary
Restating what you saw and heard today will not be forgotten by the audience, but will
Summarize with subtitles. The host will evaluate the recommendation degree of each bus stop, 1-5 stars, which will make the audience feel more intuitive and arrange travel more convenient. It takes half an hour, accounting for 1/4 of the total time.
3. Interaction
Viewers can use the short message platform, e-mail, Weibo, etc.
Participate in the program, express your opinions and ask your own questions, and the host will answer at this time. There will also be a lucky draw to give away small prizes such as coupons from places that have appeared in today's route, so as to activate everyone's enthusiasm for participation. It takes half an hour, accounting for 1/4 of the total time.
Four. Column topic selection:
You can consider the current time, season and date when introducing. You can make special changes on some special festivals and book the next one in advance.
The route can bring the audience the most needed help in time.
The topic should be close to life, which can solve substantive problems for everyone. It will focus on the questions and requirements of Weibo and the audience of SMS platform.
Style and style of verb (abbreviation of verb) column
The host of this column is very important, so the host should have very good quality, speak appropriately, behave gracefully, and be humorous and lively. The host should have a good sense of rhythm and be able to grasp the direction of the program.
Operation and publicity of intransitive verbs column
1. Action:
The income of the column is mainly sponsored by merchants along the way, and we will carry out this.
Free publicity. Column expenditure is to hire hosts, props, etc.
2. Publicity:
Along the way, cooperative enterprises can post posters that read: "Send a message to participate.
Taiyuan TV station will have the opportunity to get preferential treatment for interactive activities. "
At other times, advertisements are inserted and vigorously promoted.
Weibo Interactive
Bus body advertisement
2
First, the program background
1. Social background: With the development of society, more and more people are having fun.
Increase, the attention to stars is also understood through various channels. So the purpose of our program is to analyze the things around the stars.
2. Resumes and background information of the guests
Tang Yan, an actress in Chinese mainland, graduated from the Central Academy of Drama. In 2004, Tang Yan was named "Olympic Baby" by Zhang Yimou and went to Athens to attend the closing ceremony of "Eight Minutes in China". In 2009, he became popular because he played the role of Zi Xuan in Legend of the Sword and the Chivalrous Man 3. Later, he appeared in TV series such as Three Girls in the Summer Family, Love Woke Up, X Female Agent and so on. On 20 12, Tang Yan's studio was established as the producer of the micro-film "Journey of Love" starring him.
Stephy is an actor and singer in China. Graduated from Zhejiang Media College, majoring in recording arts. In 2006, she debuted in the "My Show" talent show of Shanghai Oriental TV. In the same year, he formed a "Love of the Whole City" group with Yuan Chengjie, and became famous in the music world with the song "The Bund No.18". 20 10 has attracted attention because of her participation in TV series "beauty's calculation" and "impeccable beauty as a cloud" 20 1 1 starring in "Xia Jia San Nv" and "Love Awakens". In the same year, he signed a contract with Haidie Music to release his first EP "If Love Forgets". 20 12 starred in the TV series "Another Me in the World" and played the rock singer Ji.
Second, the director elaborated
1. Program Creativity: This is an entertainment program, and Stephy and Tang Yan, who call themselves "three thousand beauties of the harem", will be invited. The host will ask some questions about their career and life. Coupled with music, it is both entertaining and enlightening for the audience.
2. Purpose of the program: Through the dialogue with Tang Yan and Stephy, let the audience have a deeper understanding of the images of Tang Yan and Stephy, understand some unknown experiences and stories behind them, summarize their deductive experiences and family life, and review some film and television trends in the film industry in recent decades through them.
3. The significance of the program: let ordinary people express their views on an event on the TV screen, talk about real-life experiences, talk about hidden parts of life, and get a kind of psychological comfort and spiritual catharsis. It has expanded the social cultural space and living space, and also greatly expanded the social public sphere.
4. Program title: One arrow pierced many stars, and finally a big star appeared, and the subtitle "Stars Face to Face" appeared.
5. On-site layout: In the studio, semi-circular sofas are placed on both sides of the stage, and the host stands in the center of the stage.
Third, the program structure
1. Program Name: Face to Face with Stars
2. Program category: talk category
3. Main idea of the program: On-the-spot discussion focuses on what happened to the stars and carries out in-depth, concrete and detailed exchanges. Let the audience know about the stars and meet face to face.
4. Program goal: analyze the things around the stars.
5. Program positioning: pay attention to the stars and get in close contact with them.
6. Program content: Things around stars: life, career, love, etc.
7. Program features: Talking about family and gossip.
8. Program style: discussing talk shows
9. Hosting style: female host, solemn and flexible, with strong on-site control.
Force, can resolve conflicts on the spot in time.
10. Program length: 30 minutes each.
1 1. broadcast time: broadcast after the TV series in the golden theater every Wednesday night.
12. Broadcast time: every Wednesday night from 22: 00 to 22: 30, and the next day at noon: 13: 00- 13: 00.
13. Program guests: China Tang Yan, mainland actress, China Stephy, mainland actress and singer.
14. Program audience: 15-30 years old audience, mainly middle school students, college students and graduate students.
Fourthly, dialogue path design.
1
Moderator's opening remarks: Hello, ladies and gentlemen, I am the host Yan Yan, and welcome to this issue of Face to Face with Stars. At the same time, the host's name appeared at the bottom of the screen and disappeared after 3 seconds.
2. Main points of interest
Tang Yan's narration of film and television works and some interesting things in the filming process. Stephy talked about getting along with friends and employees.
3. Basic structure of the dialogue
1 Introduce the background of guests Tang Yan and Stephy.
Two guests, Tang Yan and Stephy, took the stage and the music "Welcome to Beijing" started.
The host asked Tang Yan to communicate with Stephy at the same time.
Play a video clip about Tang Yan's film and television dramas.
The host went on to ask some questions about Tang Yan.
The host summed up Tang Yan's answer.
The host asked Stephy to communicate with Tang Yan at the same time.
Play video clips about movies and TV series in Stephy.
The host summed up Stephy's answer.
10 moderator makes the final summary.
talk show
Moderator: Welcome Tang Yan and Stephy to "Face to Face with Stars". Welcome to visit.
1 Tang Yan, what have you been doing at work recently?
2 Tang Yan can really be called a changeable beauty. That's right, because in the past, people probably had a fixed image of Tang Yan's screen image, such as beauty, such as the girl next door. But in one work, it is found that Tang Yan changed his feelings. This drama also occupied a month's screen, The Traces of Xuanyuan Sword. Let's take a look at the wonderful pictures in The Trace of Xuanyuan Sword.
Why do you want to act in this play?
In fact, Tang Yan also works hard. I'll report a data to you. Last year, Tang Yan filmed One Happy and Fifty TV series, all starring, and it was all year round. Because I think an actress like Tang Yan is exquisite. Do you think you are an actor who can bear hardships?
Tang Yan is a very strong girl, and the audience of Love Awakening and Three Daughters in the Summer Family starring her and Stephy also like to watch it. Qi Wei has cooperated with Tang Yan many times. Similarly, Stephy is a very powerful actor and singer. She also made a lot of plays. So, what kind of person is Stephy? Play the pictures of Stephy's TV dramas and add narration.
Narrator: Beneath the gentle woman's appearance, there seems to be a sunny and strong big boy living in Stephy's heart. She is affectionately called Qi Ge by friends and fans in the circle. She bid farewell to her long hair for many years and represented her frank personality with neat short hair. She was injured at work and never cried out for pain. Under her seemingly weak appearance, there is always a strong heart.
Stephy is recognized as a good person in the entertainment circle, and many actresses who cooperate with her can become her close friends. Stephy claimed to be the "three thousand beauties of the harem" in the entertainment circle. Is Yang Mi a member of your harem?
7 A good friend's trash can, right?
In fact, girlfriends are sometimes natural enemies, because everyone is an actor and it is difficult to really become friends. I especially want to ask, you and Dong Xuan, Yang Mi, Tang Yan, your images are similar, your plays overlap, there may be competition, and everyone has a good relationship with you. How did you do that?
Summary: I think Tang Yan and Stephy are working so hard in the entertainment circle. In fact, they want to appear on the screen.
The screen is liked by many audience friends. Moreover, they are really liked by many audiences, and sometimes they just lack an opportunity to become better and take more plays. I'm glad to chat with you today, because I feel comfortable chatting with you and it can also help us learn a lot.
Verb (abbreviation of verb) conclusion
Ok, that's all for today's program. Thank you for watching, and thank you to Stephy and Tang Yan. See you next time.
three
First, the column name:
Photographer e family: In the Internet age, people who use digital devices such as cameras, mobile phones or DV cameras to shoot images or videos, edit them by computers, upload them to the Internet and share them with the spread crowd, and are called "photographers". They can shoot popular original videos and widely spread, share and promote them. They are a group of mainstream Internet groups with social responsibility, love and credibility. They have a broad vision and are good at thinking. They are used to using video images to express their feelings and their true feelings about the world and human beings.
Second, the column category:
Variety interview column
Third, the purpose of the column:
Focus on the photographer's story, telling his own creative ideas, goals, difficulties encountered in the shooting process and solutions. Or tell the person they are chasing from their photographer's point of view. In these ways, show the photographer's ideas.
Fourth, column positioning:
Based on the vibrant photographer group, create a platform for them to tell stories and provide them with an opportunity to speak freely. Pay attention to the stories behind photographers, share what they capture with their lenses, and understand what they want to express. Through the reaction to the life and thoughts of this specific group of people, let the public have a deeper understanding and understanding of them, and give the public the most real shock. Temporarily positioned as "popular culture".
Five, column style:
This column reflects videos or pictures recorded or directed by grassroots photographers themselves. The invited guests are all grassroots photographers who care about the society, so they should focus on a relaxed and lively style, have a strong affinity with popular and humorous language, and approach the audience with sincere and simple feelings.
Sixth, the column director elaborated:
This is a new group spawned by the Internet. It is not difficult to operate technically, nor is it exclusive to a core group. Shooting customers is a vision, a positive, mainstream and social morality attitude, which is more valuable than technology. Through the objective lens, they can see many important things that are usually overlooked. As a photographer, the biggest change in their life is to find that they can express themselves freely and find many friends with * * * voices. They don't know each other, but they have the same ideals and love and hate. They found that the world was not lonely at all, but full of understanding and happiness. Such a unique loving group, with unique pictures and video language, should be known and familiar to the public.
Seven, the guest's choice:
You can invite some photographers who have won some awards or paid more attention to social issues and have unique views in the form of special programs, which can be some well-known online photographers or some small grassroots photographers. Before each program is produced, guests should be selected, topics should be determined, information should be collected, and time should be arranged for the director and guests to meet and interview. The choice of guests for each program is best in line with the current social hotspots.
Eight, the choice of audience:
It should include the audience who understand, half understand and don't understand. Instead, try to invite viewers who are more interested in "filming". In this early stage, you can register online, or you can set up on-site recruitment points, which are generally based on trendy young people.
Nine, column audience positioning:
As a young photographer's column, most of the audience we face are young people with their own unique ideas and vitality, but in the column of "popular culture", some middle-aged and elderly people should also pay attention to it. Today's society is still dominated by middle-aged people, and the pressure will not be less than that of young people who have just entered the society and just left the society. In leisure time, watching this fashionable and popular program is the best choice to relax, and the elderly are getting younger and younger with the development of today's society, so they will often watch these programs with the flavor of the times. Our program has a wide audience.
X. chromatographic column flow:
Title+introduction of the host+overview of the characters in this program. Using the simple video playback of VCR, the protagonist and topic can be drawn out. According to the need, you can make relevant short films in advance. Host and guest can talk to each other. If necessary, you can play the VCR or reproduce the scene. At the end of the movie. Through the dialogue between the host and the guests, he can share his shooting process with the audience. The main function of the host is to guide and grasp the rhythm and assign topics. He should have a strong tendency and guiding role, let the guests interact with the audience, pay attention to avoiding the closure of problem design, try to raise some open questions to expand the audience's participation and avoid designing good questions for the audience. The language is concise, straight to the point, and the views are clear.
1. In the early stage, a planning group should be established, and the members of the planning group * * * will discuss the topics and report them to the leaders for approval. The general topic should be determined one week in advance, and all kinds of preparations should be made, including necessary copy, background information, picture information, etc. The reporter and director are responsible for completing the pictures that need to be shot two days before the recording of the program and bringing them to the editor.
2. Before recording the program, guests, hosts, journalists and directors should have special communication and discussion. The host and guests should enter the studio 20 minutes before recording the program to make the final preparation, discuss the details, brew emotions and adjust their mentality. All personnel and equipment, such as cameras, lighting, audio, editing equipment, etc. , in place 40 minutes before the start of recording. The studio needs at least three cameras and a switcher.
3. In the later stage of the program, you can make a special opening effect for this program before it is broadcast, and then it will be the official program. The program consists of interviews and short films. The interview site should have a beginning and an end, and the middle is the most essential part of the conversation. The length of the short film should be controlled within a certain range and can be selectively captured.
4. Before the broadcast of the column, you can make a preview in other columns or other media display platforms such as the Internet to inform the audience of the current guests and titles.
Eleven, column recording method:
Studio talk class. In terms of production cost, this is a good choice to save costs. Of course, Shooter E mainly chooses the way of speaking, or because it wants to give these social photographers a relatively fixed and comfortable environment, open their hearts and talk about their stories through the guidance of the host.
Twelve. Website design:
The well-designed studio, with the comprehensive use of background cloth, floor stickers, KT version and other elements, presents a fashionable, trendy and warm overall atmosphere, which conforms to the overall style of this program. Then, according to different program guests, the bureau adjusted some design links. Interior lighting and interior decoration should be
Highlight the warm atmosphere, which is convenient for the guest and the host to draw closer to each other.
Thirteen, column broadcast mode:
It is broadcast every week, once a week, with a period of 50 minutes, and it is broadcast at 9: 00 every Tuesday night.