The striped ones are facing up. According to official website's inquiry about keeping in good health, the trademark on the yoga mat is different from that on the mat, smaller than the mat, and difficult to be seen. The branded side is the front of the yoga mat. Look at these stripes. Only one side of the yoga mat has stripes, which is the front side. Stripes can increase friction and play an anti-slip role in sports. If there are stripes on both sides, the smaller side of the stripes is the front.