1, full visual impact, can be achieved through images and colors.
Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.
3, the content should not be too much, concise and clear, and the length should be short and concise.
4, the picture is the main, supplemented by copywriting.
As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.
5. The theme font is eye-catching.
Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.
Extended data:
First, it has characteristics.
1, advertising
The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.
2. Commerciality
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.
Second, the use
1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.
-Posters