Yan brand came into being, and opened the first direct store in China next to Zhongshan Park in Xiamen, and started Yan's nationwide chain tour.

2005-2006

Yan invested heavily in building a base in Malaysia, and also strictly screened a large number of pollution-free and original cave swallows to ensure a safe, original and pollution-free source of raw materials;

In 2007

After meticulous integration, Yan brand introduced the concept of "professional bird's nest health care", set up a team of Chinese medicine nutrition experts and consultants, mainly senior professors of Xiamen University Medical College, and cooperated with a century-old family of Chinese medicine in Southeast Asia for a long time, conducted in-depth research on the relevant records of ancient Chinese medicine bird's nest health care, and developed a series of scientific bird's nest health care formulas suitable for different groups, which guided consumers to carry out health care and food supplement more scientifically, and was highly recognized by the market;

the year of 2008

Yan and Beijing Gongwangfu became strategic partners and became the exclusive brand of their bird's nest products, which greatly improved the market influence of Yan brand;

In 2009

Yan Trading Co., Ltd. was changed to Xiamen Yan Chain Store Co., Ltd., and Yan Chain Store Co., Ltd. was formally established. In the same year, Xiamen Haisheng Chain Trading Co., Ltd. became the general agent of Yan Xiamen. The successful model in Xiamen is gradually being copied to other provinces, so Yan has achieved a good brand scale effect;

20 10 year

On the basis of summing up successful experience, Yan broke the monotonous sales model of traditional bird's nest specialty stores and created a unique and operable terminal sales model of "stew drives gifts", which greatly improved the profitability of franchise stores. In just a few years, Yan has developed rapidly to the whole country, with dozens of franchise stores in the country, and the sales channels have expanded rapidly.

20 1 1 year

Yan pioneered transparent production in the industry and set up a "fully transparent and manual" Yan washing factory. With years of experience and strong R&D and production team, we took the lead in introducing the concept of "pure bird's nest" in the bird's nest industry, and led the development of "pure bird's nest" series products and patented stews. Yanchun bird's nest has been widely favored by consumers since its listing because of its excellent quality and convenient eating.

20 12

Yan was selected as one of the "Top Ten Restful Brands of Xiamen Citizens in 20 12", creating a precedent for bird's nest experiential marketing, digging deep into bird's nest health culture, and intensively cultivating bird's nest operation mode from a cultural height.