one
First, the purpose of the activity: using the community summer literary evening, the cultural taste of true love is well reflected through this activity. Achieve the purpose of developing potential customers of true love and attracting new customers, and continue to increase the publicity of the green and healthy business concept of true love.
Second, planning ideas: True Love is a large-scale cultural evening held in the community this summer. Through the in-depth promotion of "true love culture", we will mobilize the public to pay attention to our spiritual home-true love green entertainment home, call on people to defend, save, return to and pursue true love, make true love culture a hot topic in society, advocate the new fashion of family entertainment, inject fresh blood into the marketing of true love culture and create news topics. This is our overall planning idea.
Theme of the event: a new entertainment way to build a harmonious society-true love discount KTV
The Shinkansen of Family Entertainment-True Love Discount KTV
4. Movable objects: people in the community and people who go to the community for summer vacation.
5. Activity time: July 7, 2005, 8: 30- 10: 00.
Sixth, location: people and communities.
Seven. Creativity: Create a spiritual community we have-a green entertainment home of true love.
8. Media: North New Newspaper
Nine, feasibility analysis:
1 Introduce a new concept of household consumption.
Building a harmonious society begins with the family. As a new unit of society, this is the focus of our publicity in this community, marking the entry of true love and green entertainment homes into the family.
Blindly following the trend of price war leads to the decline of brand reputation and financial crisis. By holding such public welfare activities, the taste of true love can be improved.
4 "In the era when marketing equals communication, it is a favorable weapon to tap potential customers by using the places where people are most concentrated." "Easy communication is the most acceptable to consumers." The purpose of holding a summer art evening in True Love Square is to spread our "true love culture" easily. The scene is unusually large, and it is most likely to have a sensational effect. It is a very good opportunity to organize people to distribute leaflets, develop potential customers who really love and attract new customers.
As a part of Zhaojun Cultural Festival, this community summer art evening has been highly valued by * *, and people from all walks of life are waiting with unprecedented pomp.
X. activities:
1. background: electronic company logo with text.
2. Invitation list 10 people.
3. There are at least 6 related soft articles, which are used for evening programs. This article comes from Zhongke Software Park. Please indicate 2-3 soft media articles for reprinting. enclose herewith
Eleven, live interactive activities, distribution of promotional coupons.
12. Invitation form: In order to thank the old customers for their love, a fine art evening was held in Renhe Community, accompanied by a true love drink.
Thirteen, the host related series content is attached.
Fourteen, the newspaper propaganda copy is attached.
Operating instructions:
1, true love branch invited 15 old customers to be present.
2. True Love Branch arranged four waiters to the party site, demanding good image, good temperament, courtesy and generosity, and representing the image of true love.
3. The purchasing department is responsible for preparing fruits, drinks and mineral water for making fruit bowls at the party in advance, making detailed statistics on the quantity, making full preparations and reasonably calculating the cost. Do a good job in ensuring the items needed for activities.
4. The fruit bowl and popcorn are made on site, and the branch arranges production personnel to be present to ensure the normal operation of the required production equipment and ensure the quality and good taste of the fruit bowl.
5. Put the ashtray and lighter with the sign of true love at the front desk of the party.
6. The venue is provided by New Ideas Culture Communication Company.
7. Need 10 tables and stools.
8. Put drinks according to the number of people, and ensure one bottle for each person. A bottle of drink and a bottle of mineral water.
9. The waiter carries the dishes and watches people give them.
10. Prepare 2-3 paper trash cans marked with the words "True Love Green Entertainment Household Garbage Recycling Bucket" and "True Love reminds you to build a green home, please start with me and put the garbage in the trash can beside you", which will be designed and manufactured by the planning department.
1 1. The host invited several spectators to play a game. The rules of the game are: put several piles of garbage on the ground, put a trash can next to each pile of garbage, and the amount of each pile of garbage is equal. Let several spectators compete according to the rules of the game, and the scoring standard is who puts the garbage around him into the trash can first. The host announced the champion, runner-up and runner-up on the spot and presented small gifts.
12, the planning department arranged two programs, one was poetry reading to set off the theme of the activity, and the other was a game, which was performed by all the planning staff.
13, the finance department is responsible for the cost statistics of items needed for activities. Meticulous.
14, the head office sent two people to the scene to take charge of logistics support.
two
I. General situation
1. Title of the theatrical performance: Celebrating the May Day theatrical performance.
2. Performance objectives: enrich residents' amateur cultural life, create a May Day holiday atmosphere, enhance community cohesion, build a harmonious community, and show community elegance.
3. Time: 2065438+9: 30 on Sunday, April 27th, 2004-11:30 in case of rain.
4. Venue: Yuanyang Central Kindergarten, Egret Community Adult School Square
5. Program host: Yuanyang Central Kindergarten is tentative.
6. Organizer: Egret Community Neighborhood Committee
7. Co-organizers: Ke Rong Property, Beihu County Property, Park No.1 Property, blue lagoon chansons Property, Jincheng Yinzun Property, Ocean Center Kindergarten, Qixing Education,
8. Performers: community volunteers
9. Audience: community residents.
10. Performance preparation management mode: combining stage management with project management.
1 1. Performers and logistics personnel * * * Count: xx people.
Secondly, staff and teams.
Team leader: Liang is responsible for the guidance and supervision before and after the whole performance.
Deputy Team Leader: Zhang Xiaode assists the team leader in management and coordination.
Team members: Yang Jianxun, Liu Qin, Zhang Li, Yu Lina and Guorong Tang carry out various classification work.
1, Programme Coordination Group: nervous
Task: A. Coordinate and communicate with the host and performers.
B, the approval of the program and the supervision of the whole performance process.
2. Public Security Management Team: Yang Jianxun
Task: A. Maintain the order before and after the performance, and be specifically responsible for the public security management before and after the performance. B. maintain order in the venue during the performance.
3. Logistics Service Group: Liu Qin
Task: A. Borrow and return props before and after the performance
B, reception work before the performance
C. Logistics support for venues during performances
4. Mobile Team: Guorong Tang
Task: a, supervise and ensure the time and quality of arch construction.
B, audio, power amplifier, microphone and other facilities.
C. Execution and handling of emergency plan for sudden * * * events.
5. Publicity Group: Yu Lina
Task: a, use posters, banners and other means to promote.
B, live photography and DV camera shooting
Three. Tasks at different stages
Preparatory stage
1, contact the performers, communicate and coordinate, and determine the specific issues of the performance.
2, determine the staffing and division of labor cooperation.
3. Implement all kinds of hardware facilities required for the performance, such as the lease of dance beauty, lighting and sound.
4. Publicity before the performance.
5. Please ask the relevant leaders to make a tentative decision.
2. Progress and control stage
1, field control and coordination
2. Logistics service guarantee
3. Public security management in the whole process of performance
The closing stage after the performance
1, audience guidance
2, equipment storage return, desk and chair handling.
Step 3 clean up the garbage
Fourth, the program arrangement
This performance was jointly created by the Egret Community, the property units under its jurisdiction and the residents of various communities. The program has various forms, novel themes and is very popular. * * * The X program is experimental.
three
I. Theme of the event:
With the aim of connecting the feelings between communities and residents, residents and residents, prosperity of the community's spiritual civilization, creating a happy and peaceful Mid-Autumn Festival community atmosphere and establishing a new brand community with the most cultural connotation in XXX Street Town, XXX Community will once again hold an X Community Mid-Autumn Festival Gala with Jiezhen Cultural Station and XXX Community to show the new look of community residents in the new era.
Second, the purpose of the activity:
Popularize community spiritual civilization construction, enrich residents' spare time life, and provide a platform for more and more cultural lovers to display.
Third, the activity time:
Saturday night, XXXX XX, 19: 00-2 1: 00.
Four. Location:
XXXX
Verb (short for verb) Participant:
The total number of XXX community workers, special guests, leaders of some relevant units and community residents shall be controlled at around 500.
Activity of intransitive verbs:
This gala is scheduled for Teacher's Day with the theme of "Welcome Mid-Autumn Festival to celebrate the National Day". While singing and dancing, we will show the residents the cultural characteristics of the community and publicize the culture of gratitude, so that the community residents can welcome the traditional festival of China-Mid-Autumn Festival and celebrate the upcoming National Day. At the beginning of the program, we should do a good job in propaganda, mobilize the enthusiasm of community residents to participate in activities, expand the influence of community neighborhood committees among residents, explore new ideas of community construction and management through cultural exchanges with XXX community, and provide more convenient services for community residents.
Seven. Programme of activities and personnel arrangement:
1, hold a volunteer forum on X, and determine the activity areas and projects that all volunteers are responsible for that night;
2, determine the party venue, determine the background layout and audio equipment, etc.
3. The foreign performance team determines the performance program, determines the host of the party, and invites relevant leaders;
4. Activities and publicity: Post Party notices and print Party leaflets in all districts under its jurisdiction.
5. Procurement materials required for activities
Box lunch, mineral water, prizes, souvenirs, performance props
6. Personnel arrangement:
1 field activity commander: XXX
2 On-site activity consultant: XXX
3 Specific person in charge of party activities: XXX
4 Logistics personnel are responsible for purchasing: XXX
5. Security is responsible for maintaining order at the scene. Person in charge: XXX