The group started from the initial tea business, and Jingrun people seized the opportunity and made steady progress. Starting from 1999, Taishan Daimiao Royal Tea Garden opened the layout for Jingrun Group to enter the tea market with an annual output value of over 5 million. Subsequently, Jingrun Group attacked the tea industry with lightning speed. Within a few years, subsidiaries such as Zhangjiajie Forest Park Mingfeng Tea Club, Zhangjiajie Mingfeng Tea Wholesale Supermarket, Henan Yuntaishan Yunfeng Tea Wholesale Supermarket and Xiamen Mingzheng Yuanshun Tea Co., Ltd. have been established successively, and the scale of the group has gradually expanded.
Since 2008, Jingrun has integrated the Group's resources and laid out the strategy of taking Xiamen as the core and radiating the whole country. It has established more than 2,000 mu of Tieguanyin base and 500 mu of rock tea base in Anxi and Wuyishan, the famous tea birthplaces in Fujian, and established Mingzheng Yuanshun CEO Tea Health Club and Mingzheng Yuanshun brand chain management organization, which have made remarkable achievements in the in-depth development of tea industry and brand franchise management. By 20 10, the annual output value of Jingrun Group exceeds 300 million yuan, of which the output value of tea accounts for more than 85 million yuan. In the overall market operation, Jingrun Group advocates rational consumption of tea in the direction of changing the traditional tea business model, and has embarked on an innovative road of tea business, ushered in a new pattern of rapid development, wide radiation, good reputation and high efficiency.
At the same time, the group is not satisfied with the status quo. Starting from the health characteristics of tea, the group introduced the new concept of scientific and technological innovation and made great achievements in biotechnology, especially in the development of Naile tea. The CEO Tea Health Club was launched in Xiamen and Zhangjiajie, which extended the development and application of tea to a higher level and promoted the development of tea culture and tea industry. In Zhangjiajie, there is also a high-end tea industry standard demonstration base supported by the government, which uses biotechnology to create international-level organic ecological Naile tea and constantly explores and demonstrates the in-depth development of organic tea.
In addition, the group has made many achievements in other fields.
The subsidiaries of Jingrun Group, which are responsible for selling imported kitchen utensils and specialties, include Lu Jin Imperial Kitchen Cutters Company in Zhangjiajie, Lu Jin Imperial Kitchen Cutters Branch in Penglai, Palisse Kitchen Cutters General Distribution in Dalian, Lu Jin Imperial Kitchen Cutters Branch in Tai 'an, Shandong, and Wuyi Longsheng Fujian-Taiwan Specialty Trade City. They will sell kitchen utensils and specialties with Taiwan Province characteristics to all parts of the country, so that more people can experience unique foreign products.
Dalian Guikang Ginseng Wholesale Supermarket, a subsidiary of Jingrun Group, aims at promoting Chinese herbal medicines, health-preserving medicated diets and traditional Chinese medicine health-preserving culture. Adhering to the traditional health-preserving culture, the group selects nourishing health-preserving medicinal materials, strengthens the foundation and cultivates the yuan, conveys the healthy and reasonable health-preserving concept, improves the quality of life and contributes to the health of Chinese people.
We must innovate in development and gradually develop new business with keen insight. The establishment of Hairun Seafood Wholesale Supermarket in Qingdao, Shandong Province and Hua Fu, Jiangxi Province is a concrete manifestation of Jingrun Group's expansion of seafood trade and real estate development.
In the future, the Group will focus on the in-depth development of the tea industry and implement a series of development plans that contribute to the present and benefit the future:
In the future, the Group will establish Wuyi high-end tea culture tourism park, increase tourism projects with tea gardens, tea performances and tea recuperation as the content, promote Wuyishan tea culture and promote the rapid development of local economy.
In the future, the group will set up Wuyishan Tea Research Institute and Tea Art Institute. Tea research institute can carry out in-depth research and development of tea products, restore and develop traditional famous tea varieties, enrich Wuyi famous tea varieties and enhance the competitive advantage of tea industry chain. Chayuan can carry forward Wuyi tea culture and cultivate more outstanding professionals for the tea industry.
In the future, the Group will build a super five-star tourism and leisure villa, featuring eco-organic tea restaurants and healthy living halls, featuring elegant tea ceremony health clubs, advocating the harmony between man and nature, and advocating a green, healthy, low-carbon and environmentally-friendly lifestyle.
The future Jingrun Group is just like the grand plan being displayed. ...