To be innovative and different, creating a good logo requires innovation. The purpose of the sign is to distinguish. If two symbols are the same, they lose their functional meaning. However, an image symbol can have many symbolic meanings. For example, roses can symbolize love and temptation. Although we have limited choices when making signboards, you may use leaves to design signboards of pharmaceutical companies, or you may use leaves to design environmental protection companies, tea companies, agricultural companies, health centers, botanical gardens and so on. The same pattern symbol can be applied to different signs. But you can't all use the same form of leaves to design! This requires designers to extract different forms, express the same symbol in different ways and distinguish them. You can try the following methods: summarize the same thing from different dimensions; By means of outline or silhouette; Zoom in and out; Cutting and crushing; Deformation? Produce an exaggerated image; Graft together; Visual differences in texture; From the same kind of things, look for the characteristics of different or the same things and seek a sense of form.

To coordinate, there are three fonts on it, representing three different personalities-authoritative, friendly and full of entertainment. If you are a fashion lover, you enter a fashion information network with a very serious serif font and a rigid layout. Will you continue browsing? The answer should be no. Design should be in tune with the content. Similarly, Logo design is the same, and reasonable design should be used to cultivate users' trust. Unique, Nike's Logo design is very good, slogan and Logo can be used independently, and the combination effect is also excellent. Many Logo designs need to combine slogans. Nike's "hook" and "Just Do It" are often used together. But when they are used independently, the effect is also good. In other words, sometimes when designing a Logo image, it is best to design the image as "unique", even if there is no advertising language, the brand can be well interpreted. The slogan is the same. Logo reset, reasonable expectation, logo redesign at first, don't expect too much. We made a small survey, that is, after the Logo was redesigned, most users would feel worse than before. It doesn't matter. Generally speaking, it's not your design. It is because of the sudden change that users are at a loss. Slowly, they will use new signs. Ask customers for advice professionally. When your Logo design is finished, don't ask customers some vague questions, such as "What do you think?" "Do you like it?" This kind of question, you should ask, "Does it look simple?" "Can you convey the core value of the brand?" . If they are embarrassed to answer, it means they don't like it. They must ask their professional and popular opinions from the design point of view. Flexible in size. Customers' needs are varied, some require scaling, some require decomposition of the elements in the Logo, and some require black-and-white work. So your Logo design needs to be flexible, whether it's newspapers, mobile phones or computers, it can play a role. When designing, you can print out multiple versions of Logo with different sizes, and stick them on the wall one by one for comparison. See if there are any deformed, unclear and invalid ones, and improve them one by one.