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The development course of supaqi auto industry co., ltd.
Beijing Inspirational 16 years

1993, Changzhou Changfeng Bicycle Co., Ltd., the predecessor of Supaqi bicycle industry, was established, specializing in the research, development and manufacture of high-end bicycles;

1997 has established two bicycle production lines and two imported baking paint lines, and the whole process of development, frame welding, baking paint and assembly is self-made;

1998, invited professors from Nanjing University to gain insight into the characteristics of consumers and vehicles, and plan the brand of SpeedPaiqi; Participate in the Japan Bicycle Show;

In 2000, high-grade bicycles were exported to Japan SIKO Company;

In 2002, he entered the electric bicycle industry;

In 2003, Li Xiang was specially invited as the image spokesperson, which made Supaci brand quickly popular all over the country. 1 1 Established Supaqi (Tianjin) factory, which was officially put into operation in May 2004;

In 2004, the products were sold in 2 1 province, city and autonomous region, and the national sales of electric bicycles were far ahead.

In 2005, the number of Supaqi stores exceeded 600, and the national sales of electric vehicles were among the best. Form seven superior product series of high-end bicycles, electric bicycles, electric tricycles, electric motorcycles, electric sightseeing bus, golf carts and elderly scooters;

In February, 2006, Speed Paiqi was established. In April, the second phase of Supaqi (Changzhou) project started, with an annual output of 654.38+0.8 million electric vehicles and 20,000 sightseeing bus vehicles. In July, Supaqi's national stores exceeded 1 1,000; In September, Supaqi electric sightseeing bus was tested by the National Testing Center, and all indicators were qualified; On June 10, Supaqi Golf Cart won the gold medal in the first Jiangsu Tourism Goods Exhibition;

In 2007, Changzhou No.2 Factory was completed and put into operation, and Tianjin No.2 Factory was established, achieving an annual output of 3 million electric vehicles;

In 2008, he obtained the certificate of famous brand products in Jiangsu Province;

In 2009, Supaqi took the lead in putting forward the concept of "professional manufacturing and precise marketing", and issued a "value declaration" for electric vehicles, and launched "Eagle Action" to set off a buying frenzy for electric vehicles; 65438+ 10 appeared in Nanjing Exhibition in October, causing shock in the industry;

20 10 was awarded the certificate of "the most popular electric vehicle brand for consumers" by CCTV. ...

A huge North-South industrial base.

The scale of an enterprise determines its cost control ability and production capacity. Supaqi has fully implemented the strategy of "leading the total cost". In addition to a strong automobile factory, it has also established a complete spare parts factory, and the self-made rate of spare parts exceeds 80%. At present, it has two industrial bases, Changzhou and Tianjin. Total * * * owns 18 production lines with an annual production capacity of 3 million units. Its huge scale and production capacity are in an absolute leading position in the industry.

Supaqi Changzhou Factory is located in the Yangtze River Delta of China with convenient transportation and developed economy. It is one of the largest industrial bases in China electric vehicle industry. Changzhou factory covers a total area of 500 mu. It has 10 electric vehicle production lines and 2 electric vehicle production lines in sightseeing bus, with an annual design and production of 2 million electric vehicles and 20,000 electric vehicles in sightseeing bus.

Supaqi Tianjin Factory is located in China Bohai Economic Circle, which is the largest bicycle manufacturing base in China and one of the largest industrial bases in the electric vehicle industry. Tianjin factory covers an area of 300 mu, with 8 assembly lines, with an annual design capacity of 6,543,800+100,000 units.

At the same time, in order to cooperate with the strategy of nationwide distribution of goods, the company is currently planning to set up a factory in South China, so as to facilitate the overall distribution of goods in the national market and complete the control of the national market by Supaqi.

Top assembly workshop in the industry

Changzhou Supaqi vehicle assembly workshop, the second phase project of Supaqi Changzhou, has a total investment of 88 million yuan, covering an area of 66,000 square meters and a construction area of more than 40,000 square meters.

An elite R&D center.

Adhering to the business policy of "pursuing Excellence and breaking through innovation", Supaqi has been deeply researching and exploring the appearance, structure and performance of products.

In terms of R&D, Qi Xin, the R&D team, has not only made great efforts to be forward-looking and concerned about the market frontier, but also spared no effort to be market-oriented, forming a new product development system based on platform cars, with market competition demand as the vertical development and consumer demand trend as the horizontal development.

With vigorous momentum and strong R&D capability, Fast Paiqi keeps on the road of independent intellectual property rights, and now owns dozens of patents.

Supachi also reserved a brand-new five-phase motor and dual-mode controller. Compared with the motor currently used in the market, it runs14km more under the same voltage and capacity. In addition, the continuously variable speed motor project currently being developed by the company also has the function of improving efficiency.

Professional frame welding workshop

The frame load is 150kg, and the vibration test reaches 300,000 times. No quality problems, no worries about riding.

Advanced baking workshop for iron and plastic parts

Supaqi adopts the industry-leading two-component baking paint process, which makes the baking paint lasting and shiny and never fades and falls off. The unique "wet spray wet" process is more energy-saving and efficient. The light of UV curing cover can be packaged with cover at any time, which improves productivity and reduces manpower.

Top motor manufacturing department

Supaqi motor workshop covers an area of 2 100 square meters, with employees 150 people, all of whom are skilled workers. It has advanced MTS-I motor test system/KOOC-0/set, ZJ-/KOOC-0/2S motor interturn withstand voltage tester, HT-700G digital fluxmeter/KOOC-0/set, HF-25/KOOC-0/2 intelligent low resistance tester/KOOC-0/set. The annual output of brushless motors is more than 1 10,000 units.

Industry-leading controller manufacturing workshop

Suprac has formed a strategic partnership with ST Company, the largest semiconductor company in Europe, which enables Suprac controller to work normally in an environment with higher temperature, stronger vibration and more electromagnetic interference.

High standard power supply factory

Battery is the core accessory of electric vehicle, and Supaqi regards the quality of battery as its life: establish a strict quality control system consisting of raw material inspection, process inspection and finished product inspection; By attaching importance to equipment, talents and management, Supaqi is determined to build batteries for electric vehicles with the most advanced technology and the most reliable quality in the industry.

Fully equipped sightseeing bus business department

Sightseeing bus is an important link for Supaq to realize "Building the Kingdom of Electric Vehicle Industry" in corporate vision. Therefore, the company attaches great importance to the development of sightseeing bus. Sightseeing bus production workshop covers an area of 3,000 square meters, and its products cover electric sightseeing bus, golf carts, police patrol cars, special modified cars and electric cars. At present, professional environmental protection electric vehicles have been customized for public security departments, tourist attractions, golf courses, sports events and other units.

Complete product line

Supaqi products cover seven categories, such as high-end bicycles, electric bicycles, electric tricycles, electric motorcycles, electric sightseeing bus, golf carts and elderly scooters.

Products with excellent quality and performance.

Supaqi has established the product concept of "customer-centered, product quality is life", strictly implemented standardized and institutionalized management, and took the lead in passing the ISO900 1 international quality system certification in the industry.

Sharp motorcycle-a simple model

Integrate sports and leisure into simple design, adhere to the simplest structure, and create the most comfortable leisure sports life.

Lipai simple car-the choice of beauty

Specially tailored for women, the handsome and pretty appearance conforms to women's pursuit of beauty; Careful attention to details makes drivers and passengers feel comfortable and free.

Xunpai Semi-chartered Car-Swift Pioneer

Personality appearance, every detail is carefully crafted, suitable for both men and women, light and fast.

Hard delivery of a truck-the "hard" of moving is extraordinary.

Born tough, moving "strength" extraordinary; Each design is designed to carry more weight.

Gan brand luxury car-favored by heaven

Noble, but not unassuming, confident, but hidden; Quiet is calm and imposing, while moving is quick and imposing.

Kunpai luxury car-galloping the earth

Calm, imposing and energetic, control it, feel the interaction with strong wind and gallop the earth.

Elegant luxury car-the temptation of elegance

The innate elegant appearance and outstanding performance are obviously a temptation-the temptation that you can't let go until you feel, control and own him!

Royal electric motorcycle-distinguished life

The appearance is noble and atmospheric, regardless of power, speed, comfort and safety. Can bring you an extraordinary feeling of motorcycle level.

Xiang Brand Lithium-ion Electric Vehicle —— Lingxiang Wan Li

Quietly and lightness is its persistent pursuit, because it knows that only quietness can lead you far and lightness can lead you.

Regard product quality as life.

From R&D to production, from the factory to every retail store, Supaqi puts emphasis on product quality into every link such as product and process design, control of raw materials and accessories, control of production process, logistics and transportation.

Product and process design: Supaqi firmly believes that "quality first is design", so he fully considers the possible quality hidden dangers from the aspects of product and process design, and designs products with excellent performance and scientific and reasonable production process on this basis, and fully practices the concept of "precise development".

Control of raw materials and accessories: The quality of electric vehicles depends not only on the design, but also on the quality of accessories. Supachi has been committed to improving the self-made rate of the whole vehicle. At present, the four core components of electric vehicles (motor, controller, battery, charger) and key components such as baking paint and frame welding have all been made by ourselves, so SpeedPaiqi has mastered the initiative of quality control.

For other accessories, Supaci only chooses suppliers of well-known domestic brands, which requires high quality standards and technical level;

Production process control: All parts and components, whether purchased or self-made, should be screened in production: the company has first-class parts function testing equipment such as frame dynamic testing, salt spray testing machine and control testing platform to ensure that every part is strictly screened before entering production, and never let a defective product flow into production.

Passing the first inspection does not guarantee that there will be no accidental damage in the production process. Therefore, the parts in contact with accessories on the assembly line are equipped with protective sleeves to prevent scratches;

In addition, Speed Paiqi requires the staff of each process to strictly carry out three inspection actions: independent inspection, sequential inspection and first article inspection. Never let defective products flow into the next production link.

After the whole vehicle is rolled off the assembly line, professional quality inspectors will conduct all-round commissioning inspection to ensure that the performance of each vehicle is adjusted to the best state before packaging, so that all good products can really be rolled off the assembly line.

Logistics transportation: Supaqi has a standardized logistics transportation system covering the whole country, and adheres to the principle of "light, slow and cautious" in the process of loading and unloading to avoid accidental damage to products.

"365" service concept

Adhering to the value concept of "galloping dreams and sharing the future with drivers", Speed Paiqi has continued its previous service commitment and launched:

3 heart: buy with confidence, use comfortably, and be intimate after sale.

"6S" service concept: namely "affection, quickness, sincerity, dexterity, professionalism and perfection".

5 provinces: save money, time, worry, trouble and effort.

Through the service goal of building a family-friendly green environmental protection service brand in the whole process, through the high-standard service work standard of "want, say, do and do well", we will create value for customers with full-process differentiated service in 365 days.

Image endorsement: Li Xiang

In 2003, Supaqi invited Li Xiang, a famous host of Hunan Satellite TV, as the brand image spokesperson of Supaqi. This pioneering work in this industry has made the Supaqi brand popular all over the country overnight, becoming the leader of electric vehicle brands, and the national sales volume is far ahead. In July 2008, Supaci renewed his contract with Li Xiang, and Li Xiang continued to endorse Supaci brand with a more mature and noble brand new image.

Terminal image

In 2008, Supaqi hired senior design experts to tailor a brand-new VI system and decoration style for Supaqi sales terminals. The color matching of black, white and gray is simple but not simple, high-grade and fashionable; The unique decorative layout highlights the luxury of the atmosphere.

The brand-new Supaci terminal is divided into two types: life house and hypermarket:

Life Museum:

Supaqi "Life Museum" is a new sales terminal integrating shopping, experience and leisure functions. Natural fresh log floor, green and healthy; There is a teahouse and coffee table in the museum, which is fashionable and casual; The picture of the light box in the shop is the epitome of daily life, full of strong life breath. "Healthy leisure and happy life" is the design concept of Supaqi Life Museum.

The life museum breaks the simple sales model of traditional specialty stores, integrates the connotation of products and brands into every detail, and shows respect for customers from supporting services and information expression, so that they can enjoy this environment, and then enjoy every element, thus enjoying consumption.

Large supermarkets:

The color matching and design style of Supaqi hypermarket are basically similar to those of the Life Museum. The difference is that the area of the hypermarket is larger, and more emphasis is placed on the richness of displayed goods and the comprehensiveness of services. In addition to the men's and women's exhibition areas, there will also be new product areas, hot-selling areas and special areas. The characteristic area shows some unique or novel concept products designed and developed by Supaqi.