It is reported that during the Dragon Boat Festival, some media commented that Zongzi is a traditional food, which embodies people's memories and "the taste of childhood"; Zongzi is also a cultural carrier. In this traditional festival, tasting zongzi has a sense of ceremony and deep feelings.

According to the report, time-honored enterprises have unique advantages in cooking traditional cuisine. They stick to the old craft and keep the old taste, which is not only the inheritance and development of traditional food, but also the promotion and excavation of traditional culture. However, in reality, many time-honored brands are in a difficult situation, even struggling.

With the development of the times, we must remember that traditional food is generally inseparable from traditional festivals. Digging deep into the cultural connection between the two may be a feasible way for the old brand to polish its signboard again. For example, Daoxiang Village in Beijing has launched a series of healthy food lists that meet the 24 solar terms, providing people with more holiday food choices.

Besides, we also need to focus on traditional festivals and delicious food. At the same time, time-honored enterprises need to enter people's daily lives with innovative ideas and spirit, and provide more and better products and services in order to win the market and win recognition fundamentally.

Article source: Yang