1. What is the market prospect?
According to relevant surveys, people with hair problems such as alopecia, gray hair, dandruff and oily hair in China are gradually developing towards younger age. They used to be middle-aged people over 40 years old, but now they have become sub-healthy people after 90 years in their early twenties, and this data is still developing towards younger age because of life pressure, work pressure and academic pressure. According to incomplete statistics, there are currently 300 million people with hair loss, more than 400 million people with gray hair problems and more than 200 million people with hair damage. Therefore, the whole hair care market has a very broad prospect.
2. Changes in people's consciousness
As I said just now, the problem of sub-health of hair is gradually developing to younger groups. The biggest feature of young people is the change of consumption consciousness. Nowadays, post-80s, post-90s and even post-00s pay more attention to personal image management and are more willing to spend more time, money and energy on personal image. These consumers are more assertive in the amount of information, and are different from the post-60 s and post-60 s in timeliness, that is, time cost, cost performance and personalized demand of brands. The post-70s are more about personal opinions and exclusivity. In the future, Silk Field is also considering the needs of some new generation consumers in project positioning and marketing model.
3. Rapid expansion of standardized replication
Hair care in silk field pursues standardized services from products to service items, and strengthens the overall training system. From the recruitment, training and promotion of talents, the whole clue is a service-oriented chain store. This standardized process and service not only makes it easier to join, but also makes Silk Hair Care Center attract a large number of customers quickly, thus realizing the rapid expansion of the store.
Nowadays, many young people want to start a business. They have no projects or ideas, which is actually a good choice. The hair care center has a vast market, a huge user base and a simple joining process. You can try it if you can.