1, from the market supply and demand analysis.
To some extent, the market demand of acupuncture and massage industry is influenced by the social concept that "ancient Chinese medicine therapy surpasses modern medicine". On the one hand, as the concept of ancient Chinese medicine therapy surpassing modern medicine is supported by more and more people in society, the demand for acupuncture and massage will continue to rise with the improvement of market popularity.
On the other hand, its health care function has been recognized by more and more consumers, and the market scene has been obviously changed. Judging from the consumption trend, the demand for acupuncture and massage by consumers all over the country has greatly increased, which is also the market development power of acupuncture and massage industry.
2. From the analysis of market competition.
Acupuncture and massage industry is mainly distributed in three markets: medical service market, health care service market and entertainment service market.
With the intensification of market competition and the increasing quality of consumer experience, the acupuncture and massage industry has gradually entered a new stage, and the market competition is becoming increasingly fierce. If enterprises want to survive, they must constantly improve their own strength in service, technology upgrading and channel construction.
Brief introduction of acupuncture and massage and its employment orientation;
1, Introduction to Acupuncture and Massage.
Acupuncture and Tuina mainly studies basic knowledge and skills such as traditional Chinese medicine, traditional Chinese medicine, human acupoints, acupuncture and tuina operation techniques, and carries out acupuncture, tuina treatment, rehabilitation and health care. Acupuncture at specific points of the human body, moxibustion at points on the body surface, massage of meridian points with both hands, repeated scraping with scraping instruments and skin friction on the body surface all belong to his work.
2, acupuncture and massage employment direction.
The major of acupuncture and massage can work in the acupuncture department, massage department and rehabilitation department of hospitals and sanatoriums, and can also become an acupuncture and massage teacher in health care institutions and beauty salons. At the same time, you can also independently operate acupuncture and massage services, and finally you can engage in scientific research, education, development and management.