When facing the end of life, the elderly will have a kind of anxiety, fear and irritability. The motive behind the purchase of health care products by the elderly is to live longer.
Free Trap Many black-hearted businesses attract the elderly to attend classes by giving some free small gifts, waiting for an opportunity to promote health care products.
Health crisis Due to the frequent occurrence of chronic diseases, the enhancement of health awareness and the worry about expensive medical expenses, the elderly pay more attention to their health and are willing to pay more money, time and energy. As long as it is good for your health, you are willing to buy more expensive health care products.
Longing for family, many elderly people no longer engage in social activities. Coupled with the neglect of children's care, the desire for family care, and the loneliness of too much free time, many salespeople will guide the elderly to participate in training courses, and use sweet words to make the elderly feel the care of their loved ones and gain their trust.
There are many health programs and health experts who block the TV broadcast of information, exaggerate the curative effect and play it circularly, and the old people will believe it when they listen to it more.
People around us entice some businesses to develop community elderly people to do "childcare" for their products, establish a "community marketing network", and spread "infectious germs" through the mode of developing acquaintances.
Lack of market supervision On the other hand, the system of health care industry is not perfect and there is no supervision mechanism. Many sellers of health care products take various ways to induce the elderly to buy their products.
The establishment process of high-priced health care products
1. First meeting: the salesman only talks with the old people, makes friends with them, and consciously understands the personal situation and medical history of the old people, laying the foundation for the later "set".
2. The first free gift: small favors such as eggs and rice, and free short trips to see the scenery all the time.
3, the second two-day and one-night tourism marketing: send the elderly to the villa marketing to take turns to "brainwash" and sell high-priced health care products.
4. Lure the elderly to participate in health talks: the salesman will choose the right time, emphasize free gifts, and lure the elderly to participate in health talks.
5. Open a forum: When the old people go to the lecture site, the so-called "experts" will make accurate diagnosis and treatment according to the medical history of the old people obtained by the salesman before, and then the old people will recognize the ability of the experts very much.
6, free physical examination: arrange so-called experts to enlarge the condition, so that the elderly believe that "experts" know everything and deify the efficacy of products.
7. Double-sided attack: Salespeople will become defenders of the interests of the elderly and "bargain" with experts to make the elderly feel that buying is cost-effective.
8. Continuous visit and care in the later period: the salesman will visit and care for the elderly with fruit from time to time, so that the elderly can regard the salesman as "one of their own" and offer to buy more high-priced health care products.
Other routines: prize-winning lectures, false experiments, home visits and gifts, family affection, membership discounts, consignment, hunger marketing and other means.
Conventional treatment method
1. Negotiate with the merchant to refund the money: after the children find out that the elderly have been cheated, they should keep the shopping receipts and products, find the health care products company in time, and ask for a refund of the products and money.
2. Report to the relevant departments: You can report to the Health Bureau, the Food and Drug Administration, and the Industrial and Commercial Bureau and ask for the recovery of the cheated money.
3. Bring a lawsuit to the court: collect and fix relevant evidence, and sue the merchants and health care product salesmen to the people's court.
4. Report the case to the public security organ: If the business exaggerates the facts, fabricates and disseminates false food safety information, it may violate public security management, and if the business defrauds the elderly of a large amount of money by fabricating facts or concealing the truth, it may also constitute a crime of fraud.
5. Do a good job in ideological work at ordinary times: prevent the elderly from being brainwashed slowly, and enforce the ban on the elderly who are too poisoned.
6. Pay more attention to the elderly: don't be wooed by sales staff and tell the elderly not to covet small favors.
search one's heart
The elderly are "eroded" by health care products, and children should bear corresponding responsibilities. This is because the relationship between children and the elderly is not enough, but they are moved by the sweet words of the sales staff. As children, we should spend more time with the elderly and exercise with them to reduce their fear of death and let them have a sunny old age. In addition, the community should also strengthen publicity and ideological education to reduce the occurrence of the elderly being deceived.
Learn to care about your parents, let them fully trust you, and ask you the first time when you encounter health problems, not the health care product salesman.
Guide parents correctly
1, do popular science for parents in time, and tell them that health care products are not medicines, and cannot be used to treat diseases, let alone replace medicines. If the salesman tells them what diseases health care products can cure, it must be a bluff.
2. If it is a health care product that is not within the 27 functions of health food approved by China, it must be a counterfeit health care product and cannot be purchased.
3. Because there are too many unreliable health information now, parents can't identify it well. Therefore, parents can be recommended to watch some reliable health TV programs or pay attention to some reliable WeChat official accounts.
4. You can also give your parents some examples that you have been cheated by buying health care products indiscriminately or eating health care products indiscriminately has serious consequences. For example, a few years ago, the news said that an old man spent 300 yuan on a trip to Hong Kong and bought 20,000 health care products. For example, it was reported in 3 15 that he invested nearly 400,000, leaving only a seriously ill foreign debt.
You can also find out whether parents really need some health care products (such as calcium supplement and iron supplement) by taking their parents for physical examination regularly. If parents need to take some drugs (such as drugs for treating hypertension and diabetes), they should be informed to take them on time and review them regularly.
Buy health care products for parents in person. After gaining their full trust, tell them the same health care products, you can buy genuine products at a cheaper price and let them buy them through your channels, thus reducing the number of times parents buy health care products indiscriminately.
Strengthen self-prevention
1 First of all, we must understand the common sense of health care products: just like health care products are not medicines, they can never treat diseases such as diabetes, tumors and cerebral thrombosis. And it is deceptive to say that health care products can cure diseases; Anyone who claims to have health care and preventive effects should have the approval number of "Wei Shi Jian Zi".
2, don't covet small favors: in the face of those who are too enthusiastic and take the initiative to get close to the sales staff, keep a clear head and avoid being deceived.
3. If you are sick, you must go to a regular hospital for examination and treatment: don't believe the so-called "health lecture". Even if you buy health care products, you should go to a fully licensed pharmacy to buy them, and keep the bills and related materials so as to protect your rights when your rights are infringed.
The village (community) should care for the elderly.
Carry out more public welfare volunteer services suitable for the participation of the elderly, so that the elderly friends can be positive, productive and happy.
Direct marketing and fraud prevention of health care products should be done well.
Children, village (community) and official news media should widely publicize the fraudulent means and harm of criminals, raise the anti-fraud awareness of the elderly, communicate with children more, and listen to the opinions and suggestions of village (community) cadres.
Make concerted efforts to crack down on the work.
Public security, industry and commerce, comprehensive management, political science and law departments should intensify their efforts to crack down on false direct selling of health care products for the elderly, and let criminals have nowhere to hide through extensive launching and reward reporting.
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