Nongfu Spring is a well-known brand. After Nongfu Spring was listed in Hong Kong, its share price rose all the way. Its founder, Zhong Shanshan, became a dark horse, and once surpassed Ma Yun and Ma Hua Teng in wealth, ranking the sixth richest man in the world. Many people are curious about this very low-key entrepreneur. Zhong Shanshan started his business in his thirties, starting with health care products, and later founded the Nongfu Spring brand. Zhong Shanshan is very low-key, and through his marketing, he has realized the biggest profit of Nongfu Spring brand value.

1. Zhong Shanshan, a Zhejiang businessman who can write articles, was born in an intellectual family. Because of his scholarly family, he has a traditional Confucian style among many businessmen. Zhong Shanshan worked as a reporter for Zhejiang Daily for five years, during which he developed his writing skills. When Zhong Shanshan saw the prospect of Wahaha brand, he was optimistic about it, and returned to Zhejiang from Hainan, where he got the agency right. In fact, Zhong Shanshan didn't start his own business until he was 40 years old. He founded Yangshengtang Company and launched a systematic health brand. Three years later, he founded Nongfu Spring Company in Hangzhou. This enterprise has drinking water, beverages and other products, which are very popular with everyone.

Second, the most marketing businessmen now have many enterprises that make drinking water and beverages, but no brand can replace the status of Nongfu Spring. They have been playing since the brand entered the market? Nongfu Spring is a little sweet? A little sweet advertising language, from the short advertising language, makes people understand its environmental protection concept and quality requirements for this product, so it has also been liked by many people. Accurate positioning has made it occupy a place in the fierce market competition for so many years. Zhong Shanshan rarely gives speeches or interviews in public, and his interviews are all around the development direction of his own brand. Facts have proved that Zhong Shanshan has maximized the value of its own brand.

Zhong Shanshan knows what products the market and consumers need. The emergence of his own brand of Yangshengtang is to expand the credibility of enterprises and gain the choice of consumers through a large number of media. Although Nongfu Spring is a little sweet, it has found the right position and the needs of consumers. I have to say that Zhong Shanshan has a profound business sense. For some entrepreneurs who are addicted to profiteering and pursue fame and fortune all day, Zhong Shanshan's ranking first in the wealth list this time is a good example. People expect Nongfu Spring to go further and Zhong Shanshan to achieve greater success.