This is definitely not an alarmist. According to the statistics of public comments, there are 464 beauty salons closing their stores every day (closing stores10.7 million in one year and about10.3 million in the whole country). Some insiders said that this data is quite conservative, and the real bankruptcy data far exceeds this. In such a crazy bankruptcy frenzy, a large number of health centers that are still alive are still in the strange circle of transformation and transformation failure.
With the development of Internet, the health care market is becoming more and more transparent, and the customer psychology is becoming more and more mature. Internet plus Yang Kang? The health care industry will usher in an unprecedented development opportunity, with high-quality shops coming to the fore and ordinary shops gradually being eliminated. Those shops with core technology and unique technology that can solve customer problems will never be eliminated. No matter in big cities, small counties, towns and rural areas, beauty care has a broad demand and market.
How should entrepreneurs deal with themselves in the Internet age?
0 1
Work hard on products and services
Product service is always the core of the operation and development of health centers. Without good products and good experience for customers, the foundation of development will be lost.
At present, in the chain store market, the phenomenon of product homogeneity is serious. If you can't stand out in services and products, you will easily be submerged in the tide of entrepreneurship in Yang Kang.
You don't have to be the best in your industry, which is unrealistic. You can be the most cost-effective, cheapest and most beautiful in the surrounding area or your grade range. This requires a lot of energy to do market research and post-consumption survey.
Although the entry threshold of the health care industry is low (one or two thousand stores, 30,000 to 50,000 stores are enough), there is great competition. In the internet age, this is basically one? Make slow money? Industry needs to accumulate technology, reputation, reputation and customers. After a year or two, business will become more and more stable.
02
Do a good job in differentiated marketing
Although many health centers say that they should be differentiated and focused, what they can really do is very little. How to make your own project different from other projects on the market and become competitive and fascinating.
Health centers can't follow the trend, they can only eat the leftovers of others. Don't follow the trend, be a leader. Everyone sells the same thing, but how to sell it in different ways is the most interesting thing. Zodiac cards and constellation cards are more popular in some beauty salons, because members gathered by zodiac and constellation will have enough * * * of the same topic and trust. This is what every health pavilion entrepreneur needs to think about.
03
Sense of experience
We often see that some gourmet shops will engage in tasting activities, collect tasting groups, and then collect their feelings before launching new products, or cooperate with some new media to promote some articles on shop experience. The network impact brought by these is still quite good.
How to maximize the promotion of your own brand and maximize the benefits through experience activities is something that every health pavilion entrepreneur should consider. Experiencing activities is one of the important ways to explore new customers. Take online as propaganda, and carry out experience activities offline to maximize the value of experience activities.
More and more people think about the future development direction of health centers with internet thinking. If we can't meet the demand of the market, we will be abandoned by the market, and we will never be able to control everything. We can only make changes according to the actual situation.