Legal analysis: 1. Do a good job in the membership charter.

Now almost all the stores are engaging in membership system, but most of them go too far. One of the reasons is that there is no scientific membership management system, that is, the membership charter. Some stores even regard customers who buy products as members, and everyone can easily become members, so the dignity and superiority of members will not be reflected, and the attraction and binding force on customers will naturally be much smaller. In fact, members who cannot manage and interact effectively cannot be regarded as members. You need a membership card here. The articles of association mainly include the conditions and rights of members. There are several kinds of membership rights: first, members can accumulate points through shopping and can redeem points; Second, members can enjoy more discounts than ordinary customers at a specific time or on a specific product, and can participate in various activities organized by the store and enjoy some value-added services.

2. Pay attention to member development

Under normal circumstances, the cost of developing a new customer is 3-5 times that of maintaining an old customer, so developing a new customer is the first and most difficult. Membership development can be carried out through various activities, such as customers who consume a certain amount of products at one time or customers who consume a certain amount of money within a certain period of time. Develop different target consumer groups according to different regions, or according to different needs of customers. The larger the customer base, the more people will develop into members, which will lay a good foundation for the selection and management of members.

3. Establish a member file

Establishing member files is the first step of member management, which is convenient for tracking services, understanding member information and avoiding loss. When establishing membership files, we should effectively classify customers according to their age, gender, income and other information. Distinguish between old customers and new customers, conduct telephone tracking and interactive communication according to the length of membership, and narrow the distance between the store and members. Improve the establishment of weekly, monthly, quarterly and annual service standards, such as increasing members' recognition of cosmetic shops and customer communication through regular forms such as exclusive gifts for members or members' networking activities, adjusting the sales focus and preferential policies of promotion, and improving the chances of members returning to stores.

Legal basis: Measures for the Administration of Members of China Internet Finance Association.

Article 2 Members shall enjoy the rights and perform the obligations stipulated in the articles of association.

Article 12 After receiving the written documents submitted in accordance with the provisions of the preceding article and verifying that they are correct, the permanent institution of the Association Secretariat shall submit them to the Council or its authorized institution for decision. If the applicant needs a field trip, the permanent institution of the Association Secretariat shall submit it to the Council or its authorized institution for decision after the field trip. If the association agrees to join, the secretariat of the association will issue a membership notice to the unit or individual applying for membership, and the unit or individual applying for membership shall complete the membership fee payment formalities within one month after receiving the membership notice, and the secretariat of the association will issue the China Internet Finance Association membership card to it.