In order to improve the stickiness, under the premise of basic functions, we focus on the attempt of user ID, that is, the screen unlocking of Xiaomi mobile phone, focusing on safety, convenience and elegance.

Tell a true story: otherwise, Lei didn't like bracelets at first, and said several times that this product was not made. Every time I meet him, I only have one sentence. Wait till you use it. It was not until we unlocked the bracelet that Mr. Lei began to use it. Then one day, he forgot to wear the bracelet and had to enter the password every time he unlocked it. He felt that life was not as happy as before, and suddenly he approved the product.

This function was not pioneered by Xiaomi, but also thought of by Samsung and Google, and it was used on watches. However, they didn't publicize it seriously, and other bracelets really didn't support it, so everyone thought it was a characteristic function of mi band.

Second, customization.

The bracelet can be engraved, which is an accidental discovery, and it is very accidental. Several conditions must be met:

1) Teacher Xia Yongfeng of the ecological chain was transferred from the router team next door;

2) Our company adheres to the style of a startup company, and has always been stingy in administrative procurement, and employees are also restrained. Some equipment can be applied for without application. The router team is relatively new, and many colleagues are newcomers. They are not as stingy as our early employees. They spent a lot of money on a laser engraving machine, but in fact they didn't know what to do.

3) One day, Mr. Xia took the mi band being developed and carved a few words on the laser engraving machine. After engraving, he found that the effect was very good, which seriously exceeded expectations.

Of course, not everyone likes lettering, and the demand for customization is different. For example, I don't like lettering. Some colleagues suggested that everyone should have lettering bracelets. I said at that time, I want to carve "spaces".

Now, this function has become the favorite of many enterprises in group buying, and it is also a magic weapon for Taobao merchants to increase their prices. Because other bracelets are not metal, they can't be carved, which is really a disadvantage.

Third, contact social networks.

While mi band is doing it, WeChat is just doing bracelet access. After getting the news, our decision is to access and make WeChat the home of Mi Band. This is Xiaomi's unique confidence. However, at that time, foreign bracelets were not allowed to access, including some bracelets that were already famous in China, and they were reluctant to access WeChat. They prefer users to socialize in their small circle. And some smaller bracelet manufacturers hope that WeChat can help them buy hardware and completely give up their own apps, which is the other extreme. Looking at it now, people who rejected WeChat at the beginning regretted it.

When we access WeChat, we don't completely follow the requirements of WeChat. For example, WeChat requires each bracelet to have a different QR code. You can access WeChat by scanning it with WeChat. This is unacceptable, because it damages the independence of the app, and the entrance in WeChat is not easy to find. The final solution is to access WeChat from the portal provided by Midai app. At that time, wechat was a dedicated interface of mi band, and now it is a standard interface.

Many users buy rings with the whole family, and seven aunts and eight aunts rank in WeChat. In order to improve the steps, they put bracelets on children and pets. This has become a social phenomenon. If the rice band does not access WeChat, it will be difficult to happen.

Fourth, call reminder.

This is the favorite of many business people. In order not to disturb others, many people set their mobile phones to mute or vibrate, and as a result, they often miss answering the phone. The bracelet call reminder can solve this pain point.

Mi band didn't design this feature at first. The vibration motor is designed for the silent alarm clock, and the vibration intensity is very strong, in order to ensure that people can wake up. But later we found that users prefer the function of call vibration, especially iOS users, which is a bit unexpected.

However, some bracelets, in order to save electricity, cancel the vibration motor, or the vibration design is very weak, which can not remind the incoming call well, and also miss a good opportunity.

Fifth, elderly users.

The unique health care needs of elderly users in China and the combination of bracelets are unexpected. We found that there are many elderly users, and the old couple use bracelets to observe the number of steps and sleep time every day, which is more sticky than young people. I estimate that there will be a subdivided wearable product in the elderly market, which will be very popular if it is promoted in the Yangshengtang project.

As we all know, many elderly people not only like to keep in good health, but also recommend others to keep in good health, which also accelerates the popularization of rice belt.

Having said that, I actually want to express a point:

Smart hardware like mi band does not necessarily need to be a mass consumer product. It may also be that a bunch of small points that impress users have made this product. There are no impenetrable barriers in this field at present. As long as you can do better in places where others do well, there will be plenty of opportunities. After all, the whole market is growing rapidly.