How to do activity marketing well in community group buying system.
After two years of development and the catalysis of the epidemic, more and more enterprises have entered the community to buy, and the previous community group buying platform has also developed rapidly. Then, in the process of development, how do community group buying businesses do well in activity marketing? How to do activity marketing well in community group buying system. 1, accurate positioning of goods: We know that most of the goods sold by community group buying platforms are mainly food and daily necessities, and the types and scales are not comparable to those of large supermarkets, and the prices are not much different. Therefore, in order to survive, community group buying must understand the customer's needs and consumption ability from the demand, and locate the product category according to these characteristics. 2. Analyze the community business market: If you plan to do group buying in the community, you must pay attention to the business situation around the community. The population of the community, the types and quantity of surrounding businesses are the key factors that operators need to pay attention to. Nowadays, the market is very competitive, and there may be many group purchases in the same community, which is likely to lead to price competition. Therefore, enterprises must pay attention to the potential crisis in the market and take preventive measures in time. 3. Pre-announcement of starting the group: Let the head of the group make a pre-announcement with the users in the group when the group will start again, and then tell the consumers what preferential activities are available. After this point, it will be gone, which can better promote the transaction of orders. 4. Activity sharing: Merchants can first set the price of active goods in the background of the community group buying system, and then send this link to the group to initiate group buying. In the process of sharing, you can also make some related introductions to the goods and predict the time in advance. After the order is over, make an announcement in the group: for example, congratulations to a user for grabbing it. 5, content fission: write some high-quality content to share with the community in the mall every day, such as content related to mall goods or other useful health content. Giving community users a valuable content can not only make a better deal, but also let users share your mall better. Enterprises want to carry out community group buying projects, first of all, they must have a small program mall as a basic tool, and a good tool can bring multiple added values to businesses. Therefore, we must choose a reliable, cost-effective and fast-updating community group buying system as the operational support. Chi Yan Information Community Group Buying System provides a one-stop community group buying solution. Our advantage is that we have participated in the community group buying industry for many years by providing one-stop solutions, and we should understand and grasp the development trend, operating points and key points of community group buying. We have helped to create a number of successful cases, which can help enterprises to better operate the community group buying platform. Provide unique new functions. Our system first introduces a variety of functions, such as express delivery mall, wholesale mall, self-operated mall, multi-person group, multi-store system and so on. Support retail and wholesale, support door-to-door service, pick it up at the store, and also support national express delivery. Merchants can carry out "Pinduoduo" marketing through multi-groups, and turn small programs into community life service platforms through multi-store systems, all of which can be realized.