1. Publicity of free physical examination in community
First of all, we can inform community workers to have a free physical examination in the community center as a propaganda means, which can indirectly express the advantages of our physical examination center compared with other physical examination centers, such as advanced equipment and strong expert ability, so that the masses can pay attention to the importance of regular physical examination during the physical examination process. For some elderly people who are inconvenient to move and have no family to accompany them, they can be assisted to complete the physical examination items one by one and gain the good feelings of the masses.
2. Community health consultation
Secondly, as one of the basic structural forms of social organizations, community plays an increasingly important role in social life and is an important object of public relations in the physical examination center. Providing health consultation for community residents can not only close the relationship with target customers, but also help to establish a good social image of the hospital physical examination center, and also realize the promotion function of the physical examination center products. The free health lecture organization "Health Lecturer Group" provides free health lectures for enterprises and government agencies, strengthens exchanges and communication with these important target groups, and establishes a good image of the physical examination center.
3. Online publicity
There are many people who like surfing the internet now. You can publicize the good physical examination products of our hospital to enterprises and individuals through the Internet. Because physical examination is related to public health, it is necessary to choose a reliable and authoritative promotion platform for publicity. For example, the media box I use for enterprise promotion has a good reputation. There are many vertical media and official media in it, which is very formal.
Then the propaganda strategy about the hospital physical examination center is shared here. Anything else you want to know about industry marketing can leave a message ~