But as a layman, like most people, you may feel that this industry is very good, with great market potential and strong demand from ordinary people. Now people around us are talking about health, and doing this industry will definitely make money.
Yes, from a certain point of view, there is no problem with this analysis, because some people have said that doing business is a trend, and health preservation must be the general trend of the future society. Look at our friends, colleagues and relatives. Compared with previous years, the material life has been greatly improved, especially for middle-aged people, who are old and young, and have certain economic strength. They are the backbone of consuming our products. Middle-aged people will never reject China's traditional culture and health culture, and many people will have a "complex of traditional Chinese medicine". For consumers, this seems reasonable.
But for operators, can they do business and make money just by grasping the trend?
Through eight years of market cultivation, Ruogu Caotang Food and Health Workshop has explored a unique business model in view of the current situation of the domestic food and health market, hoping to give you some reference and let you know what Ruogu Caotang is doing.
As most people can see, in recent years, people have recognized coarse grains (including coarse grains, medicated diets, seeds, etc.). ) is getting higher and higher, and many people have a special liking for this freshly ground food without additives. So a few years ago, many morning markets and stalls appeared the business model of freshly ground sesame paste, and now freshly ground food has also entered supermarkets and specialty stores. This model is very popular with people. Many old people in the city are waiting in line to buy good things they used to eat in the countryside. You can buy it in the city now. It's still warm after grinding. Black beans, red beans, soybeans, black sesame seeds, etc. They are all ground into fine powder and taken at home with boiling water, which is sweet and smooth. You don't have to eat them first, but you will know that they are very nutritious. In 2007, an enterprise in Shenzhen, China, upgraded its product quality, store image, external packaging and processing equipment on the basis of freshly ground sesame paste, so it was able to quickly occupy high-end stores in various cities and sell them. In recent years, nearly 1,000 counters have been opened in China, which has achieved very good market benefits. For a time, there were many followers.
So, what has Ruogu Caotang been doing all these years?
Ruogu Caotang is the first enterprise in China to put forward "dietotherapy for health". As we all know, thousands of years ago, our ancestors knew that "medicine therapy is not as good as diet therapy", but in modern society, people rely too much on western medicine and forget the essence of TCM health care. In the years of exploration, with the help of the supplier network built by years of operation, Ruogu Caotang resolutely adopts the principle of origin supply, adopts more than 60 kinds of ingredients such as "medicine and food homologous" products and grain seeds stipulated by the state (far exceeding other companies), and actively practices the scientific concept of "dialectical professional catering service". What do you mean, that is, before any customer buys a product, we should understand the customer's physique and match the product mix suitable for him according to the customer's physique, rather than simply selling the product. For example, Wu Guozhong emphasized "yam, coix seed and gorgon porridge" in "Live to Heaven". The combination of three products is much better than eating one product alone. In the case that consumers can't match themselves, Ruogu Caotang should help customers make reasonable prescriptions and really play a therapeutic role. This specialized dietotherapy service is also in line with the market positioning of Ruogu Caotang in the later period: personalized dietotherapy advocate.
Focusing on the market positioning of "personalized dietotherapy advocate", Ruogu Caotang did three things when promoting "dietotherapy for health" in the national market.
First, product line upgrade. Considering that the regional culture of regional distributors and the basic level of TCM health care are different, it is not easy to master professional knowledge overnight. Therefore, based on more than 60 kinds of ingredients, Ruogu Caotang has made 8 combinations of Guyuan Ointment and 18 dietotherapy, making it easier for consumers to choose dietotherapy products that suit them.
Second, enhance the image of the store. In our opinion, there is no so-called first brand in dietotherapy and health care industry in China at present. Unlike other industries, when it comes to real estate, everyone knows Vanke; Speaking of mobile phones, Nokia is definitely the boss. As a new health industry, who is the first person in dietotherapy? How do consumers judge? Therefore, a more professional, more beautiful and brighter storefront image will make consumers have a good impression on us for the first time and will also play a key role in shaping our brand. Therefore, in 2009 and 20 10, Ruogu Caotang focused on enhancing the image of terminal stores in a more practical and professional way.
Third, training specialization. What customers buy is not the product itself, but the effect and feeling that the product brings to customers. Why do customers buy your products is because we can really help customers and help them find the most suitable dietotherapy products, and how to help customers find the most suitable products needs professional dietotherapy knowledge as support. Therefore, it is no exaggeration to say that professional dietotherapy training is the management soul of Ruogu Caotang. On-site training, recording training, online training and other diverse combinations have only one purpose: to help customers "buy" the right things, rather than "sell" things to customers.
Achieving entrepreneurs and serving consumers-small enterprises also have big dreams.
Ruogu Caotang wants to break into a new world in the fiercely competitive Red Sea. We know that the road ahead is very difficult, but Ruogu Caotang has its own beliefs and persistence, and firmly believes that through our persistence and efforts, it will definitely get out of the blue ocean of the market. This road will be hard and slow, but we are happy, because it is in line with our original intention of "letting entrepreneurs serve consumers". Looking at today from the perspective of the future, we deeply understand the happiness brought by many dealers because of starting a business, and feel the happiness that consumers get because of diet therapy. What we do today, after ten years, you will find it very meaningful.
In the past eight years, Ruogu Caotang knows that to be an enterprise, you must be dedicated, persistent, rational and passionate, and believe that you can create unique value for customers and do different things. We never blame bad industries. There is no bad industry in the world. No matter how bad the times are, there are good enterprises in poor industries. No matter how good the times are, there are also bad enterprises in good industries. So Ruogu Caotang should do the right thing, do the right thing.
At the same time, we also know that most failed enterprises are not focused enough. There is no faith and firm belief in the market. When people see others making money, they go in. When people see others making money, they jump in, and the market becomes smaller. Therefore, we sincerely advocate that if you are really interested in dietotherapy, you can devote yourself to this healthy cause, and you can fight for it to the end, then you can choose Ruogu Caotang. Ruogu Caotang will be your lifelong business partner. On the contrary, if you don't think clearly about what unique value you want to create for your customers, what you want to stick to and how long you can stick to it, then you must ask yourself more about what I really love.