1) The industry has a large space and still has high growth.
China's snack food production industry has low threshold, obvious regional characteristics, scattered competition pattern and less than 30% industry concentration. With the rapid development of national economy and the increase of per capita disposable income, people's consumption concepts and habits have also changed accordingly, and the material demand has gradually changed from "solving food and clothing" to personalization, diversification and leisure. In this environment, snack food is very popular. With the development of new retail, the innovative sales model of online and offline integration has become a development trend.
Residents' income level and consumption power continue to improve, and the demand for snack food market has a huge room for growth.
In recent years, China's macro-economy has maintained a steady development trend, and residents' income level and overall consumption power have improved rapidly.
2) Company positioning product differentiation strategy
People's demand for leisure food that can be consumed is also changing, and people prefer healthy food and personalized food. Product categories are rich, positioning is high quality. The company's product matrix is perfect and suitable for diverse scenarios. Compared with peers, it has richer categories and more balanced structure.
3) Grasp the channel reform and exert strength on two fronts.
From the company's annual report, we can find that the company's channel structure is balanced and high-quality, and the offline mode is mainly supplemented by cooperation/direct sales. By mastering the resources of core partners, binding large partners, and adopting the mode of deeply cultivating Central China and radiating the whole country in regional layout, the company has advantages in the process of expanding from online to offline, and accelerates the expansion of stores after the company goes public. In terms of online channels, it is expected to stabilize after experiencing rapid growth. In the future, it is expected to leverage the online celebrity e-commerce live broadcast to upgrade marketing and increase the marketing efforts of the company's products.
The future trend of the industry will shift from total consumption to brand consumption. Consumers will pay more attention to product quality, consumer experience, after-sales service, customer relationship and market image while paying attention to factors such as product price. The importance of brand image will increase and the concentration of industry leaders is expected to continue to increase.
It is not difficult to find that the business model of Super Shop is essentially an overall upgrade around brand image, product research and development, channel operation and user experience, which is also an important starting point of its quality strategy.
Chaoxiaopu locates high-quality snacks and realizes omni-channel and all-category development. With the prominent scale effect, the company's performance is expected to continue to grow, which is the first choice for every entrepreneur.